Kickstarter Claims $400,000 Kick from ‘Veronica Mars,’ Zach Braff

Veronica Mars Crowd Sourceing

Counters criticism that stars don't belong on crowdfunding site

New film projects from Zach Braff and a Warner Bros.’s revival of the “Veronica Mars” franchise are having a spillover effect at Kickstarter, the company’s founders claimed in a blog post issued on the crowdfunding website Thursday.

Tens of thousands of new visitors flooded Kickstarter in recent months, 63% of whom never backed a project before. Kickstarter founders Perry Chen, Yancey Strickler and Charles Adler attributed the influx to its two most famous projects, but said many of them are discovering other new projects to back, with more than $400,000 pledged to 2,200 projects–nearly 40% of which has gone to film.

The disclosure comes as Kickstarter, Braff and others have faced some degree of criticism that the site is better left to undiscovered talent than more established individuals who are better positioned to fund their own projects. But as the blog post makes clear, having stars on the site is allowing lesser known projects to get attention they might otherwise not get.

“We see more opportunity for creative freedom for everyone,” the company’s founders wrote. “We see more people participating in the creative process. We see more things getting made than ever before.”

“Veronica Mars” set off a Kickstarter frenzy in March by collecting north of $1 million in just four hours, a record for the site. Braff followed suit in April, hitting $2 million in four days.

In other “Veronica Mars” news, Enrico Colantoni will reprise his original role as Keith Mars in the movie, according to the film’s official Twitter account.

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  1. Everything is very open with a clear description of the challenges.
    It was truly informative. Your site is useful. Thank you for sharing!

  2. Kelly says:

    How do you not mention the problem here?
    The problem is Zach has plenty of money and this is ripping off his unsuspecting fans.
    Help me! Help me, get national press, then give some of you hard earned cash and then finally, pay $15 to see it in the theater.
    My biggest problem with ZB is that he could have just made his own website to ask for $ from fans. Post you’re own semi snarky, self-effacing video on your own website and leave Kickstarter for the little guys. You millionaire _______!

  3. Pat says:

    We will ride Zach Braff’s coat tails on this one. Our film, CURTO, which we have been involved with for years, launched the day before Braffs. While his numbers went up, ours stayed put. It is hard to compete with a celebrities face posted on their project. Maybe if we plastered the faces of the actors in CURTO (Deniro, Wahlberg), perhaps that would make a difference. Instead, we will latch onto any press Braff gets and comment about CURTO like I am doing now. Maybe then we will reach 2 million too.

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