Leading videogame designer's endorsement also builds fan excitement
Despite the strict Warner Bros. embargo on reviews of the Guillermo del Toro monsters vs. robot pic “Pacific Rim,” it’s received some early Twitter endorsements: namely, from the controversial Kanye West.
The “Yeezus” artist was able to catch a screening of the movie, despite a new album and a new baby, and tweeted Thursday, “It’s easily one of my favorite movies of all time.”
While “Pacific Rim” has been compared to “Transformers” and other movies of the genre, West disagrees with that sentiment.
“This is not another ‘Robot’ movie,” he tweeted to his 9 million followers. “Guillermo del Toro is a master.”
“Pacific Rim,” starring Charlie Hunman, Rinko Kikuchi and Idris Elba, depicts a war between giant alien monsters (Kaiju) that threaten Earth and the human-piloted robots (Jaegers) built to fight them off. The $180 million picture has garnered mixed pre-release press, and it’s hard to tell whether the polarizing rapper’s input will hurt or help the film.
West’s tweets were retweeted over 5,000 times (as of Friday afternoon) and set off a flurry of reaction ranging from screenwriter @DayanBallweg’s flabbergasted “If Kanye West saves Pacific Rim? I… just don’t… know where to go with that.” to inevitable jokes like @Shaella’s “Ima let you finish but Pacific rim was one of Kanye West’s favorite movies of all time. OF ALLL TIIIMMEE.” Some were put off by West’s endorsement but many said it would make them more likely to see the picture.
Thesp Ron Perlman, who appears in the picture as a dealer in black-market Kaiju organs, also responded to West via Twitter.
“Need Kaiju parts, u get the fam discount!” Perlman tweeted to West, referring to the monsters called the “Kaiju” in the movie. Kikuchi retweeted West’s praise.
“Pacific Rim” actor Robert Kazinsky said in a video interview, “No big deal, it’s just Kanye,” tongue firmly in cheek. “Questionable decisions in most of his life, but in this case, I think I’ll go with he’s got excellent taste when it comes to films.”
“Pacific Rim” also received an endorsement via Twitter from Hideo Kojima, vice president of Konami Digital Entertainment and the mind behind the wildly successful Metal Gear Solid videogame series. The game designer raved about the film in a string of eight tweets on Thursday.
“This film is not simply a film to be respected, but most importantly, it let us dream the future of entertainment movies,” he said. “‘Pacific Rim’ is the ultimate otaku film that all of us had always been waiting for. Who are you, if you are Japanese and won’t watch this?”
Kojima, who is no stranger to giant robots, may be tapping into a key videogamer market for “Pacific Rim.” Internet forums have already responded to the review, with one Gamefaqs.com user writing on the website’s forum, “Kojima has said it, we must obey.”
“Pacific Rim” opens July 12.