Yahoo’s Marissa Mayer, Tumblr Talk ‘Hunger Games’ With Jennifer Lawrence

"The Hunger Games: Catching Fire" 821,460

Continuing their march of worldwide promotional domination, “The Hunger Games: Catching Fire” star Jennifer Lawrence and director Francis Lawrence joined Yahoo CEO Marissa Mayer on November 6 for a live Q&A with their fans as part of the movie’s Global Fan Day.

The questions were — conveniently — culled through Yahoo’s Tumblr Asks series, as Yahoo’s recently acquired microblogging platform also happens to be one where the actress is immensely adored. But the event was key in that it marked the first time Mayer herself hosted a celebrity Q&A on the Yahoo campus. (Yahoo’s partnership with “Hunger Games” studio Lionsgate also extends to the film’s red carpet premiere, of which they will live-stream on November 18.)

Partnerships between Silicon Valley and Hollywood have been prime focuses lately, what with Twitter’s recent pact with Comcast on a “See It” feature that allow viewers to watch TV on the social media site, TV Guide app company i.TV’s purchase of second-screen viewing tool GetGlue and Yahoo’s own Screen mobile video app and partnership with Viacom to license clips of “The Daily Show with Jon Stewart” and “The Colbert Report.”

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  1. The Hunger Games, IMO, was tremendously powerful not just because of the low-keyed dramatizations, the impressive cinematography and the life and death circumstances the protagonists faced, but also because it strikes a familiar chord. The incursions into our Constitutional rights, the emergence of a plutocratic bureaucracy that constantly seeks more wealth and power, and that group’s contempt for and exploitation of those less fortunate, made the film reflect the direction life in America seems to be taking.

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