You will be redirected back to your article in seconds

Hulu Parents Hire Guggenheim to Advise on Sale

Investment bank mulling its own bid for Internet TV site, according to Reuters

Walt Disney Co. and News Corp. have hired investment bank Guggenheim Partners to help them shop Hulu — even as Guggenheim is mulling its own bid for the popular Internet TV website, Reuters reported.

Reps for respective companies declined to comment. In 2011, Hulu’s owners tried unsuccessfully to sell the venture after attaching a reported $2 billion asking price to the property.

In January, Guggenheim created a separate digital-media unit headed by former Yahoo topper Ross Levinsohn, who reportedly has been contemplating a deal for Hulu. Guggenheim has established “Chinese wall” to isolate investment bank from media assets, but the arrangement definitely presents conflict-of-interest issues, an M&A expert told Reuters, which carried the report late Wednesday.

Hulu’s third owner is Comcast’s NBCUniversal, which is precluded from making management decisions about the site.

Former News Corp. prexy Peter Chernin recently offered about $500 million for Hulu, including the assumption of $330 million in debt, according to Reuters, citing anonymous sources.

More Digital

  • MUBI Giving Away Subscriptions to Film

    MUBI Giving Away Subscriptions to Film Students (EXCLUSIVE)

    Walt Disney Co. and News Corp. have hired investment bank Guggenheim Partners to help them shop Hulu — even as Guggenheim is mulling its own bid for the popular Internet TV website, Reuters reported. Reps for respective companies declined to comment. In 2011, Hulu’s owners tried unsuccessfully to sell the venture after attaching a reported […]

  • Netflix placeholder

    Netflix Partners With Dubai-Based Pay-TV OSN in Middle East and North Africa

    Walt Disney Co. and News Corp. have hired investment bank Guggenheim Partners to help them shop Hulu — even as Guggenheim is mulling its own bid for the popular Internet TV website, Reuters reported. Reps for respective companies declined to comment. In 2011, Hulu’s owners tried unsuccessfully to sell the venture after attaching a reported […]

  • reddit ban

    Reddit Bans Community for Deepfake Sex Tape Software

    Walt Disney Co. and News Corp. have hired investment bank Guggenheim Partners to help them shop Hulu — even as Guggenheim is mulling its own bid for the popular Internet TV website, Reuters reported. Reps for respective companies declined to comment. In 2011, Hulu’s owners tried unsuccessfully to sell the venture after attaching a reported […]

  • Snapchat redesigned app

    Snapchat, Ignore the Haters: History Shows Freak-Outs Over Redesigns Subside

    Walt Disney Co. and News Corp. have hired investment bank Guggenheim Partners to help them shop Hulu — even as Guggenheim is mulling its own bid for the popular Internet TV website, Reuters reported. Reps for respective companies declined to comment. In 2011, Hulu’s owners tried unsuccessfully to sell the venture after attaching a reported […]

  • Magic Leap

    How Magic Leap Wants to Help Publishers Bring Their Videos to Mixed Reality (Q&A)

    Walt Disney Co. and News Corp. have hired investment bank Guggenheim Partners to help them shop Hulu — even as Guggenheim is mulling its own bid for the popular Internet TV website, Reuters reported. Reps for respective companies declined to comment. In 2011, Hulu’s owners tried unsuccessfully to sell the venture after attaching a reported […]

  • A Bad Moms Christmas

    'Bad Moms', 'Only the Brave' Take Two Top Spots on Disc Sales Charts

    Walt Disney Co. and News Corp. have hired investment bank Guggenheim Partners to help them shop Hulu — even as Guggenheim is mulling its own bid for the popular Internet TV website, Reuters reported. Reps for respective companies declined to comment. In 2011, Hulu’s owners tried unsuccessfully to sell the venture after attaching a reported […]

More From Our Brands

Access exclusive content