Reps for respective companies declined to comment. In 2011, Hulu’s owners tried unsuccessfully to sell the venture after attaching a reported $2 billion asking price to the property.
In January, Guggenheim created a separate digital-media unit headed by former Yahoo topper Ross Levinsohn, who reportedly has been contemplating a deal for Hulu. Guggenheim has established “Chinese wall” to isolate investment bank from media assets, but the arrangement definitely presents conflict-of-interest issues, an M&A expert told Reuters, which carried the report late Wednesday.
Hulu’s third owner is Comcast’s NBCUniversal, which is precluded from making management decisions about the site.