Friending Facebook a Big Deal for Netflix

As if Netflix wasn’t already smart about recommending movies and TV shows, a new integration with Facebook announced Tuesday will make the streaming service even more proficient at delivering on a key product attribute: content discovery. More details on the arrangement are on the Netflix blog.

In a long-anticipated move that required lobbying on Capitol Hill to reach fruition, Netflix now allows U.S. subscribers to connect to other friends on the service to see what they’re watching. The ability leverages a notion that is gospel at Facebook: there’s no more powerful inducement of a consumer’s behavior than a glimpse of what his or her friends are doing. It’s certainly less expensive–and more targeted–than a 30-second TV spot.

Netflix has already been plenty savvy about delivering viewing recommendations via algorithms that surfaces the right content in front of the right subscriber based on data like their previous behavior cross-indexed with that of other users’ viewing patterns and recommendations. Facebook adds a new layer to this skill set that could deepen subscriber engagement with the platform–something Netflix is going to need to do to meet its ambitious growth goals.

Having to see federal law overturned in the death of the Video Privacy Protection Act should give some idea of how important Netflix sees the Facebook integration for its business (and, yes, users have the ability to hide that show they don’t want their friends to see). This isn’t just some new bell-and-whistle addition to the service, but a truly transformative move that could leverage the social network to redefine our understanding of the Netflix user experience.

More Digital

  • Pandora

    Pandora Introduces New Free Premium Trial Session

    As if Netflix wasn’t already smart about recommending movies and TV shows, a new integration with Facebook announced Tuesday will make the streaming service even more proficient at delivering on a key product attribute: content discovery. More details on the arrangement are on the Netflix blog. In a long-anticipated move that required lobbying on Capitol […]

  • Asteroids Baobab Studios

    Baobab Studios Releases 'Asteroids' VR Film Feat. Elizabeth Banks, Ingrid Nilsen

    As if Netflix wasn’t already smart about recommending movies and TV shows, a new integration with Facebook announced Tuesday will make the streaming service even more proficient at delivering on a key product attribute: content discovery. More details on the arrangement are on the Netflix blog. In a long-anticipated move that required lobbying on Capitol […]

  • Handmaid's Tale

    Hulu’s Future: What Disney-Fox Deal Means for TV-Streaming Venture

    As if Netflix wasn’t already smart about recommending movies and TV shows, a new integration with Facebook announced Tuesday will make the streaming service even more proficient at delivering on a key product attribute: content discovery. More details on the arrangement are on the Netflix blog. In a long-anticipated move that required lobbying on Capitol […]

  • Electronauts_KeyArt_1080p

    This Startup Revolutionized VR Gaming. Now It Wants to Do the Same for Music.

    As if Netflix wasn’t already smart about recommending movies and TV shows, a new integration with Facebook announced Tuesday will make the streaming service even more proficient at delivering on a key product attribute: content discovery. More details on the arrangement are on the Netflix blog. In a long-anticipated move that required lobbying on Capitol […]

  • Dwayne Johnson President

    Alibaba's Youku Signs Deals With NBCUniversal, Sony Television

    As if Netflix wasn’t already smart about recommending movies and TV shows, a new integration with Facebook announced Tuesday will make the streaming service even more proficient at delivering on a key product attribute: content discovery. More details on the arrangement are on the Netflix blog. In a long-anticipated move that required lobbying on Capitol […]

  • Andrea Russett

    YouTube Star Andrea Russett Signs TV, Film Development Deal With Fullscreen

    As if Netflix wasn’t already smart about recommending movies and TV shows, a new integration with Facebook announced Tuesday will make the streaming service even more proficient at delivering on a key product attribute: content discovery. More details on the arrangement are on the Netflix blog. In a long-anticipated move that required lobbying on Capitol […]

  • Redbox On Demand - Roku

    Redbox Launches Digital Movie and TV Service, Without Disney Titles

    As if Netflix wasn’t already smart about recommending movies and TV shows, a new integration with Facebook announced Tuesday will make the streaming service even more proficient at delivering on a key product attribute: content discovery. More details on the arrangement are on the Netflix blog. In a long-anticipated move that required lobbying on Capitol […]

More From Our Brands

Access exclusive content