Financial terms of the deal weren’t disclosed. The pact represents StyleHaul’s first multiproject premium content commitment with a major independent TV studio. FremantleMedia properties include “American Idol” and “America’s Got Talent.”
The first series to go into production under the deal, talkshow “The Crew,” wrapped production last week and is currently in post-production. The 10-episode series is slated to premiere on StyleHaul’s network in January 2014. “The Crew” (pictured above) is taped in front of a live studio audience with additional man-on-the-street segments. Series features YouTube stars Marcus Butler, Alfie Deyes, Jim Chapman and Caspar Lee, each of whom is repped by Gleam Futures.
In May 2013, FremantleMedia’s parent company — RTL Group — made a minority investment in StyleHaul aimed at complementing the catch-up TV services of RTL’s TV channels and FremantleMedia’s portfolio of more than 100 YouTube channels. Other StyleHaul investors include RezVen Partners and Bertelsmann.
“The Crew” is FremantleMedia North America’s first digital series since CEO Thom Beers launched the digital production business in September with the appointment of Gayle Gilman exec VP of digital content.
“Almost overnight, StyleHaul has become the largest online network for young women, making them an ideal partner for us as we grow our original digital content business,” Gilman said in a statement.
StyleHaul, founded in February 2011, claims to have more than 104 million network subscribers with 2,000-plus channels in 61 countries. CEO Stephanie Horbaczewski said FremantleMedia’s TV expertise “will help take StyleHaul’s content to the next level.”