Spot featuring "NFL on Fox" robot mascot Cleatus to air during Sunday game
Fox will air a new promo for J.J. Abrams’ futuristic robot-cop drama “Almost Human” during one of its NFL games this Sunday. It will feature a stare-down between “NFL on Fox” robot mascot Cleatus and one of the show’s MX-43 android flatfoots.
The broadcaster has been tubthumpinging the sci-fi series during NFL coverage for more than a month. Fox pushed back the premiere of “Almost Human” by two weeks, angling to get a stronger football lead-in. It’s set to bow over two nights on Sunday, Nov. 17, and Monday, Nov. 18.
In another promo stunt for “Almost Human,” Fox aired nine Shazam-enabled spots for the show during Wednesday night’s World Series finale. Viewers who shazamed the promos were offered an eight-minute preview (the same one Fox posted last week on Hulu); the app also provided follow-up notifications to drive users to tune in to the premiere, a first for Shazam’s TV partnerships.
Watch the new “Almost Human” promo: