You will be redirected back to your article in seconds

Facebook Unveils Revamped News Feed

Facebook unveiled a redesigned news feed Thursday that puts more emphasis on contributions from content publishers.

Founder Mark Zuckerberg introduced the revamped element of the social network at its Menlo Park, Calif, headquarters, as a bid to embrace the diversity of content options that each user can receive.

“What we’re trying to do is give everyone in the world the best personalized newspaper we can,” said Zuckerberg.

Emphasis was put on three main factors for the new design: bold visuals that embrace photos, breaking out the news feed into a choice of different feeds, and a mobile-driven user interface that stay s consistent across devices.

The touch-ups come as Facebook sees increasing competition from rival social networks from Twitter to Google+. A better interface could help Facebook keep users on site longer — important to the advertisers who will also look for better engagement metrics for ads in the improved set-up.

While the new design will be slowly rolled out across Facebook’s massive audience base over the next few months, interested users can get an early glimpse here or request to get it early by joining this waiting list.

The main thrust of the redesign is creating a more visually oriented news feed featuring bigger images, whether photos or ads. Photo-sharing site Pinterest was cited as an example of a third-party app that would do well in the new environment. Zuckerberg estimated that nearly half of all items in the news feed are images, a shift from its largely text-driven origins.

A key change will be the introduction of a “follower feed” that takes posts from publishers into a separate stream than status updates from friends, as well as feeds specific to photos and music.

Facebook execs used chart-topping artists Taylor Swift and Justin Timberlake as examples of public figures that could appear in the new feeds, but graphics on display at the press conference also made clear it was intended for content companies like ESPN and Time Inc.

“Since the end of 2011, the amount of content from pages and public figures has increased on average in news feed to almost 25-30% of the content,” estimated Zuckerberg.

More to come…

More Digital

  • Internet Pay TV Services Wont Gain

    Forecast Predicts Skinny Bundles Will See Limited Growth

    Facebook unveiled a redesigned news feed Thursday that puts more emphasis on contributions from content publishers. Founder Mark Zuckerberg introduced the revamped element of the social network at its Menlo Park, Calif, headquarters, as a bid to embrace the diversity of content options that each user can receive. “What we’re trying to do is give […]

  • Discovery ATLF and the VCC

    How Discovery, TLC and Tegna Are Bringing Live Internet-Video Calls Into On-Air Broadcasts

    Facebook unveiled a redesigned news feed Thursday that puts more emphasis on contributions from content publishers. Founder Mark Zuckerberg introduced the revamped element of the social network at its Menlo Park, Calif, headquarters, as a bid to embrace the diversity of content options that each user can receive. “What we’re trying to do is give […]

  • Magic Leap

    Magic Leap Announces $502 Million Funding for Augmented-Reality Headset

    Facebook unveiled a redesigned news feed Thursday that puts more emphasis on contributions from content publishers. Founder Mark Zuckerberg introduced the revamped element of the social network at its Menlo Park, Calif, headquarters, as a bid to embrace the diversity of content options that each user can receive. “What we’re trying to do is give […]

  • Niantic Labs May Build a Pokemon

    Niantic Labs CEO John Hanke on AR, Computer Vision and the Future of Pokemon Go

    Facebook unveiled a redesigned news feed Thursday that puts more emphasis on contributions from content publishers. Founder Mark Zuckerberg introduced the revamped element of the social network at its Menlo Park, Calif, headquarters, as a bid to embrace the diversity of content options that each user can receive. “What we’re trying to do is give […]

  • Whistle Sports

    Jeffrey Katzenberg's WndrCo Invests in Whistle Sports

    Facebook unveiled a redesigned news feed Thursday that puts more emphasis on contributions from content publishers. Founder Mark Zuckerberg introduced the revamped element of the social network at its Menlo Park, Calif, headquarters, as a bid to embrace the diversity of content options that each user can receive. “What we’re trying to do is give […]

  • Barry Diller

    Barry Diller to Hollywood: The Boat Has Passed on Competing With Netflix

    Facebook unveiled a redesigned news feed Thursday that puts more emphasis on contributions from content publishers. Founder Mark Zuckerberg introduced the revamped element of the social network at its Menlo Park, Calif, headquarters, as a bid to embrace the diversity of content options that each user can receive. “What we’re trying to do is give […]

More From Our Brands

Access exclusive content