Social giant to debut 15-second video ads later this year, looking to mimic reach of TV, according to Bloomberg report
Facebook is gearing up a bid to siphon off ad dollars away from TV — aiming to mimic the reach of television to millions of eyeballs, but combined with the targeting of the Internet.
It’s not clear whether Facebook users will “like” TV-like ads shoved into their newsfeeds, but the social-media giant believes it can generate big coin by selling 15-second videos ads on the site — looking to charge up to $2.5 million per day, Bloomberg reported.
The 15-second ads are skedded to debut later this year, sold to marketers only on a per-day basis ranging from $1 million to $2.5 million depending on reach, according to Bloomberg, citing anonymous sources. Advertisers will be able to target based on age and gender — with other personal info off limits — and users will not see a spot more than three times per day, according to the report.
Facebook had 142 million daily active users in the U.S. and Canada in the second quarter of 2013, with 1.16 billion monthly active users worldwide. In Q2, 61% of the site’s users were accessing the site every day, with between 88 million to 100 million actively using Facebook “during primetime TV hours,” Facebook COO Sheryl Sandberg said on a conference call with Wall Street analysts last week.
Coincidentally or not, Facebook recently enhanced its Instagram photo-sharing service with the ability to capture and upload 15-second videos.