App will allow moviegoers to interact with the movie
Dubbed “Second Screen Live,” Disney has created an app which will allow viewers to interact with the 1989 classic taking place in select theaters. According to the app’s trailer, participants will be able to play games, compete with fellow audience members and sing along with the movie.
Disney and Apple have had a long-running close relationship, with Disney recently honoring late Apple CEO Steve Jobs with a Legends award. Disney president and CEO Bob Iger also holds a spot on Apple’s board, and Jobs had a seat on Disney’s board of directors.