Disney Invites Kids to Bring iPads to Theaters for ‘The Little Mermaid’ Re-Release

The Little Mermaid iPad App: Disney

App will allow moviegoers to interact with the movie

When “The Little Mermaid” protagonist Ariel sang about having “gadgets and gizmos galore,” she probably wasn’t talking about Apple products.

However, Disney is providing incentive for movie-goers to bring iPads to their Sept. 20 theatrical re-release of the movie.

Dubbed “Second Screen Live,” Disney has created an app which will allow viewers to interact with the 1989 classic  taking place in select theaters. According to the app’s trailer, participants will be able to play games, compete with fellow audience members and sing along with the movie.

Disney and Apple have had a long-running close relationship, with Disney recently honoring late Apple CEO Steve Jobs with a Legends award. Disney president and CEO Bob Iger also holds a spot on Apple’s board, and Jobs had a seat on Disney’s board of directors.

The theater run comes before “The Little Mermaid’s” Oct. 1 Blu-ray release. “The Little Mermaid: Second Screen Live” is available in the App store for free download.

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  1. Henry Parke says:

    Evin, I take it you haven’t seen it yet. My guess is you’ll love it as much as your four-year-old. It’s a high watermark in Disney animation and story-telling. If it was the Smurfs, we wouldn’t be having this conversation.

  2. She actually sang about “gadgets and gizmos aplenty” and “who’s its and what’s it galore.”

  3. Henry Parke says:

    Great. Not enough morons are playing with their distracting ‘gadgets and gizmos’ in the theatres already! If they want to encourage this inter-active crap for kids that are at home, not ruining the movie for other audience members, fine. But this shows a ghastly lack of respect to the paying public, the film, and the filmmakers.

    • Evin says:

      This isn’t exactly an art house flick… my 4 year old will love this. Admittedly I will hate it.. but it was never meant for me in the first place.

  4. Ariel had “gadgets and gizmos A PLENTY.” She had whosits and whatsits GALORE.”

  5. meghancaprez says:

    The Disney Company also worked with Jobs for years because he was the founder of Pixar, a company now consumed by Disney. I’m so excited for the re-release…and I’m 20. Whoops.

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