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Discovery Bringing Facebook’s ‘I F***ing Love Science’ to Online Video and Science Channel

Social-media phenom Elise Andrew will host 'IFLS' segments on TestTube website and TV

How much more new media can a traditional media company get? Discovery Communications is launching a new online and TV series with a profane interjection in the title.

Discovery announced a pact with the British creator of Facebook page “I Fucking Love Science,” Elise Andrew, to host regular video segments on media company’s TestTube online network and Science Channel. In Discovery’s usage, the IFLS title is represented with asterisks or other characters obscuring the actual word.

In early 2012, Andrew launched the IFLS Facebook page, posting pictures, factoids, witticisms, news and Internet memes related to science and nature. She now has more than 6.6 million followers on the social site.

Terms of the deal were not disclosed. Discovery said the project is a co-production with Andrew.

On Friday, Discovery’s TestTube website launched the first episode on the IFLS online video channel, with new eps to premiere every Friday. Videos are also available at the YouTube IFLScience channel.

In addition, Andrew and Science Channel are developing an IFLS television project to premiere over the course of the next several months.

SEE ALSO: Discovery’s Revision3 Snaps Up Phil DeFranco’s YouTube Network

The 20-something Andrew studied biology, animal sciences and evolution studies at U. of Sheffield in England. In each IFLS episode, she will discuss news and advances from the world of science, as well as her favorite curated posts from that week and address fan feedback. She runs a “child-friendly” version of the Facebook page called “Science Is Awesome” at facebook.com/ScienceIsSeriouslyAwesome.

Discovery has been bulking up in the Internet media biz. The company acquired online-video startup Revision3 division in 2012 in a deal reported to be worth between $30 million and $40 million. This May Revision3 launched TestTube, an ad-supported online network stocked with nonfiction programming aimed at young males, and acquired DeFranco Creative, run by popular YouTube personality Phil DeFranco.

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