Digital Cinema Distribution Coalition Flips the Switch on Theatrical Satellite Service

DCDC Randolph Blotky

Initiative reaches 1,200 theaters totaling approximately 17,000 screens

The Digital Cinema Distribution Coalition, a digital initiative founded by the nation’s largest theater chains, AMC, Regal and Cinemark, alongside Warner Bros. and Universal, officially has flipped the switch on the industry’s first-ever digital theatrical delivery service; whereby, films and other content will be delivered to theaters via satellite.

Announced in March, DCDC — which partners with the remaining major studios including Liongate, as well as exhibs Southern Theaters and National Amusements — has a theatrical footprint reaching 1,200 theaters totaling approximately 17,000 screens.

The org made the announcement of the system’s kick-off Wednesday.

Also part of the news was the appointment of Randolph Blotky (above) as CEO of the digital initiative. Blotky previously served as the principal consultant for DCDC.

“This is a truly historic moment,” Blotky said in a statement. “DCDC represents the culmination of years of incredibly complex work, as well as the extraordinary contributions of so many visionary executives throughout the film and technology industries.

“They’ve succeeded in creating a groundbreaking venture that, simply put, turns the digital content distribution economic model on its head,” Blotky added.

DCDC is a network of satellites capable of distributing feature, promotional, pre-show and live content via digital distribution technologies. Its implementation will eliminate the need for a vast amount of the physical discs (ergo reducing costs) that are still shipped to digital-capable theaters, the standard practice since the conversion wave began in 2007.

DCDC plans to distribute 31 feature films by the end of the year. It will add more locations and screens to its network throughout 2014.

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  1. Perhaps I’m missing something… Launching and maintaining a collection of satellites is a better and more viable option than high speed data connections to theaters? Film is gone. We are talking about encrypted ones and zeros. I don’t see how a satellite system is better, more affordable, or less fallible process for consumers and content creators.

    • Frank W says:

      The infrastructure is already there, Fathom Events uses the same tech to deliver its presentations. With the exception of contrast pixelling in Humphrey Bogart’s hair in Casablanca, i’ve really not seen any flaws with the system–but it is basically DirecTV with a (hopefully) stronger signal that should get through rainstorms..

  2. Frank W says:

    And if it rains?

  3. Stephan Klose says:

    Nothing bad to say about this. A lot less resources is good for the environment. Still while we are on the subject, I still like to own physical copies of my movies. Mostly just to display my collection. I realize how much place I would save with VOD. And money too. It would eliminate all the ones I buy and never watch. But back to the topic: Good work you guys. Let’s hope it all works out as intended without to many glitches in the beginning.

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