The Digital Cinema Distribution Coalition, a digital initiative founded by the nation’s largest theater chains, AMC, Regal and Cinemark, alongside Warner Bros. and Universal, officially has flipped the switch on the industry’s first-ever digital theatrical delivery service; whereby, films and other content will be delivered to theaters via satellite.
Announced in March, DCDC — which partners with the remaining major studios including Liongate, as well as exhibs Southern Theaters and National Amusements — has a theatrical footprint reaching 1,200 theaters totaling approximately 17,000 screens.
The org made the announcement of the system’s kick-off Wednesday.
Also part of the news was the appointment of Randolph Blotky (above) as CEO of the digital initiative. Blotky previously served as the principal consultant for DCDC.
“This is a truly historic moment,” Blotky said in a statement. “DCDC represents the culmination of years of incredibly complex work, as well as the extraordinary contributions of so many visionary executives throughout the film and technology industries.
“They’ve succeeded in creating a groundbreaking venture that, simply put, turns the digital content distribution economic model on its head,” Blotky added.
DCDC is a network of satellites capable of distributing feature, promotional, pre-show and live content via digital distribution technologies. Its implementation will eliminate the need for a vast amount of the physical discs (ergo reducing costs) that are still shipped to digital-capable theaters, the standard practice since the conversion wave began in 2007.
DCDC plans to distribute 31 feature films by the end of the year. It will add more locations and screens to its network throughout 2014.