Comcast plans to add nine new programming and cable operator partners to “See It,” the social platform aimed at driving up viewing on TV and online for subscription television services, including Time Warner Cable, ABC and Fox.
With See It, launched last month with Twitter for Comcast subscribers and a handful of shows from NBCUniversal networks, provides a way to watch shows online and mobile devices or tune to VOD on a cable set-top from a social service.
In the first quarter of 2014, Comcast expects to add programming to See It from ABC Entertainment Group, A+E Networks Group, AMC Networks Inc., Crown Media Family Networks, Discovery Communications and Fox Networks Group. In addition, Cablevision’s Optimum TV, Charter Communications and Time Warner Cable will be able to access the See It features.
The expansion will bring several new networks to See It, including ABC, Fox, FX Networks, A&E, Discovery, Fox Sports 1, Hallmark Channel, National Geographic Channel and WeTV. See It launched with Comcast’s NBCUniversal networks, which include NBC, NBC Sports Network, CNBC, MSNBC, USA, SyFy, Bravo, Oxygen, E!, Esquire Network and The Golf Channel.
“When we developed See It, we always intended to share it with other video distribution partners, television networks, apps and websites,” said Sam Schwartz, Comcast Cable’s chief business development officer. “These new partners will help enhance the experience by allowing more consumers to conveniently tune, record, or watch their favorite shows and movies from the places they’re discovering them.”
Comcast didn’t disclose what kind of traction See It has obtained so far, but Schwartz said “we’re encouraged by the early results during our preview period.”
See It lets cable subscribers tune to live TV or start a show on-demand on their set-top box from a tweet, as well as watch a show online or on their mobile device via participating partners. The feature also lets users set a DVR recording or viewing reminder.
“Millions of conversations around television occur on Twitter and See It can turn that conversation into action,” said Jana Messerschmidt, Twitter’s VP of business development and platform. “We’re excited to see the continuing growth and momentum for the See It platform and to welcome more network and distributor partners on board.”