CNBC is now letting biz-news junkies watch live programming on Apple iOS devices, but customers of Time Warner Cable won’t be able to access the service for now.
The new CNBC App for the iPhone, iPad and iPod touch — part of the broader NBCUniversal’s TV Everywhere multiplatform strategy — includes 24-hour live streaming of all CNBC programming including “Squawk Box” and “Mad Money” with Jim Cramer.
But one of the problems the industry has had with TV Everywhere is that authenticated access is contingent on cutting individual deals with each provider. Today Time Warner Cable, the second-biggest U.S. cable operator, doesn’t have an agreement to offer CNBC’s TV Everywhere services; that also means customers of Bright House Networks, which piggybacks on TW Cable’s programming deals, are unable to access CNBC online or via the mobile app.
Participating providers currently are: Comcast (which owns NBCU); DirecTV; Dish Network; AT&T U-verse TV; Verizon FiOS; Cox; Cablevision Systems; Charter; Mediacom; Suddenlink; and Wide Open West (WOW). The network said it expects to add other pay-TV partners “in the coming weeks.”
CNBC bowed live-streaming to subscribers on desktop PCs this past June. In October, subscribers started the CNBC linear feed an average of 10 times, consuming 3.1 hours per person, according to Adobe’s Omniture Discover measurement service.
Access to CNBC on mobile “is critically important for our audience of decision makers, serious investors and affluent consumers,” Kevin Krim, senior VP and GM of CNBC Digital, said in announcing the launch.
In addition to live TV, subscribers can access on-demand episodes of “Mad Money,” “The Suze Orman Show” and CNBC Prime programs including “The Profit,” “The Car Chasers” and “American Greed.” News cabler said it will roll out a “Flip Forward” feature in the next few months that will allow users to rewind live TV on desktops to return to the start of a live program.
CNBC said it will introduce a version of the app for Android devices early next year.