Ad buying firm partners with digital content company to craft new streaming show
“Stylist On Set” will depict Wujek, who may be best known for his role on CW’s “America’s Next Top Model,” traveling to the hometowns of various contestants to help solve their personal style dilemmas. W counsels them on fashion and assists in building their self-confidence.
SpinMedia operates 46 pop-culture-oriented sites including Spin, Vibe, Stereogum and Celebuzz. Group Entertainment is a unit of GroupM, the large media buying unit of advertising holding concern WPP.
The series was conceived by SpinMedia’s in-house creative team in conjunction with GroupM Entertainment and Wujek himself. The series will target an 18-34 year old demographic and is set to premiere early next year across SpinMedia’s collection of sites, including Wujek’s personal site, JohnnyWujek.com, which launches this month on the SpinMedia platform.
“This show represents a great opportunity to introduce engaging content into the media marketplace,” said Peter Tortorici, global chief executive officer of GroupM Entertainment, in a prepared statement. “We’re driven to partner with our clients early on in the creative process, to create premium quality original content for users, and to syndicate that content across our influential platform of iconic media brands,” said Dale Strang, chief executive officer of SpinMedia, in a statement.
The pact between SpinMedia and GroupM allows both companies to collaborate at the earliest stages of production to create content and provide what they call “early stage investment opportunities” for advertisers. Under the terms of the deal, GroupM Entertainment and SpinMedia will share executive producer credit and ownership of the series, including syndication rights.