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CBS Launches Streaming App for iPhone, iPad

Daytime, latenight shows available 24 hours later, primetime eight days after broadcast

It’s been a particularly digital week for CBS, as the Eye announces the launch of an app that offers full-episode streaming of CBS programming just one day after striking a digital syndication deal for drama “The Good Wife.”

Primetime, daytime and latenight skeins will be available for streaming on the app for iPhone and iPad users. Eye intends for app to “extend the reach of the shows’ audience” and “provide more flexibility and opportunity for catch-up viewing.” App also offers second-screen features for shows including “CSI,” “How I Met Your Mother” and “The Late Show with David Letterman.”

Eye is windowing daytime and latenight content 24 hours after initial airing;  primetime shows will go out eight days after broadcast.

“We have been methodically and strategically finding new ways to satiate the appetite for our content on new platforms, while tapping into the tremendous revenue provided by doing so,” said Leslie Moonves, head of CBS. “Our announcement today achieves both of these objectives, while protecting our very healthy current ecosystem.  In addition, by making our shows available on all the leading mobile devices out there, we are confident we will bring a whole new set of viewers to the CBS Television Network and build upon our standing as the No. 1 network in the business.”

Net plans to roll out similar apps for Android and Windows 8 later this year.

“Our online viewers not only want to watch their favorite shows on multiple devices, they want deeper engagement with the programs they love,” added Jim Lanzone, prexy of CBS Interactive. “The new CBS App gives them the best of both worlds, letting people watch CBS shows on the best screen available for them, with a host of extra features that give them a richer viewing experience whenever and wherever they tune in.”

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