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Allows users to shoot 720p HD videos on their phones or tablets with up to three friends

New York startup Cameo is entering its app into the growing market of mobile video applications, focusing on cinematic themes in short films.

Cameo allows users to shoot 720p HD videos on their phones or tablets with up to three friends. The videos are a maximum of two minutes long and consist of a compilation of short clips, either shot on the app or pulled from a user library.

Users can also edit, trim and reorder films, and the app also provides title cards and soundtracks. Films can be shared on the Cameo network, or via other social networks such as Facebook, Twitter and Tumblr.

Cameo has been in beta for the past four months, and has seen more than 3,000 videos created over the app.

Video apps have been making headway this year, with Vine- a Twitter-owned app that allows for six-second videos- finding more than 40 million users since its launch in January. Instagram also unveiled a video  feature on their photo app in June, with a time limit of 15 seconds.

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