CAA to Stage Unofficial Newfront in NYC

lisa kudrow

Percentery’s May 1 event conflicts with Univision's

CAA will bring  projects from Lisa KudrowAshley Tisdale and Rocco DiSpirito to Gotham for a May 1 newfronts presentation, the digital version of broadcasters’ upfronts, to tout original Internet-video series involving its clients.

But percentery’s shindig will be held on the sidelines of the official Digital Content Newfronts, which run April 29 to May 3, because it prefers to be independent of the main event.

Hosted by New York comedian Baratunde Thurston, presentation will be from 9 to 10:30 a.m. May 1 at Milk Studios in Manhattan’s meatpacking district and will focus an 10 digital properties, including Kudrow starrer “Dropping the Soap” produced by Digital Broadcasting Group.

Other CAA talent that will be represented in the slate include Zac Levi, Michelle Phan and Jon Avnet. Co-hosting the event will be Dolphin Digital Media, which is working with CAA to produce two of the web skeins.

CAA execs in attendance will include Sarah Passe, agent in the business development group, and David Freeman, co-head of brand coverage  who works on behalf of clients to create deals with marketers.

CAA’s event conflicts with Univision Communications’ official Newfronts event, skedded for 9 to 11 a.m. on May 1.

The Newfronts are staged by the Interactive Advertising Bureau, the trade group enlisted by founding NewFronts partners Digitas, AOL, Google/YouTube, Hulu, Microsoft and Yahoo.

“We expect other companies to hold presentations and meetings during that week to leverage the enthusiasm of the Newfronts, but they are taking care not to position these events as being part of the Digital Content Newfronts,” an IAB rep said.

CAA held a Newfronts event last year in Gotham, also at Milk Studios, located at 450 West 15th St. between 9th and 10th avenues.

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