You will be redirected back to your article in seconds

BuzzFeed Mashes Up with YouTube, CNN

Internet media company teams with cabler to launch video-mashup channel on YouTube

BuzzFeed is doubling down on video, building an L.A.-based “social video” studio designed to create news and entertainment content exclusively for YouTube and entering into pact with news cabler CNN.

The content will appear on CNN.com, BuzzFeed.com and the CNN/BuzzFeed YouTube channel, which will be stocked with current and archival video footage. In addition, the two companies will collaborate on original list posts, a hallmark of BuzzFeed’s approach; the first one is “20 of our favorite straight actors who played gay characters.”

For CNN, the deal is an attempt to reach auds that don’t watch traditional TV. “By pairing the journalistic strength and reach of the CNN brand with BuzzFeed’s unique editorial approach and young audience, our partnership will enable both organizations to engage new audiences,” CNN Digital senior veep K.C. Estenson said in announcing the pact.

BuzzFeed’s video initiative is led by Ze Frank, an online-video pioneer and the company’s exec VP of video. The strategy will be to try to generate viral video content that’s “emotionally compelling” for the site, which receives 70% of its traffic from social media.

The BuzzFeed production studio in L.A. will have a coffee shop and store where celebs and other guests will be able create informal videos. The video team will grow to over 30 people in the coming months, according to the company.

“There has been a massive cultural shift in how people — particularly young people —    consume news and entertainment, and Ze and his team are tapping into the next generation of video production and consumption,” BuzzFeed prexy and COO Jon Steinberg said in a statement.

Here’s the first joint BuzzFeed/CNN video clip:

More Digital

  • arcore

    Google to Make Major Augmented Reality Push at Mobile World Congress (EXCLUSIVE)

    BuzzFeed is doubling down on video, building an L.A.-based “social video” studio designed to create news and entertainment content exclusively for YouTube and entering into pact with news cabler CNN. The content will appear on CNN.com, BuzzFeed.com and the CNN/BuzzFeed YouTube channel, which will be stocked with current and archival video footage. In addition, the […]

  • SOUTH KOREA OUTMandatory Credit: Photo by

    Netflix, Korean Talent Giant to Launch ‘YG Future Strategy Office’

    BuzzFeed is doubling down on video, building an L.A.-based “social video” studio designed to create news and entertainment content exclusively for YouTube and entering into pact with news cabler CNN. The content will appear on CNN.com, BuzzFeed.com and the CNN/BuzzFeed YouTube channel, which will be stocked with current and archival video footage. In addition, the […]

  • courtney parker - adaptive studios

    Adaptive Studios Taps Courtney Parker as VP of Alternative Programming

    BuzzFeed is doubling down on video, building an L.A.-based “social video” studio designed to create news and entertainment content exclusively for YouTube and entering into pact with news cabler CNN. The content will appear on CNN.com, BuzzFeed.com and the CNN/BuzzFeed YouTube channel, which will be stocked with current and archival video footage. In addition, the […]

  • Lionsgate Unveils 'Studio L' Digital Content

    Lionsgate Unveils 'Studio L' Digital Slate With 'Honor List,' 'Most Likely to Murder'

    BuzzFeed is doubling down on video, building an L.A.-based “social video” studio designed to create news and entertainment content exclusively for YouTube and entering into pact with news cabler CNN. The content will appear on CNN.com, BuzzFeed.com and the CNN/BuzzFeed YouTube channel, which will be stocked with current and archival video footage. In addition, the […]

  • Amy Poehler - Parks and Recreation

    'Parks and Recreation' Team Rips Into NRA for Using Amy Poehler GIF

    BuzzFeed is doubling down on video, building an L.A.-based “social video” studio designed to create news and entertainment content exclusively for YouTube and entering into pact with news cabler CNN. The content will appear on CNN.com, BuzzFeed.com and the CNN/BuzzFeed YouTube channel, which will be stocked with current and archival video footage. In addition, the […]

  • Vision Esports - Stratton Sclavos

    Vision Esports Raises $38 Million Led by CAA-Backed Evolution Media

    BuzzFeed is doubling down on video, building an L.A.-based “social video” studio designed to create news and entertainment content exclusively for YouTube and entering into pact with news cabler CNN. The content will appear on CNN.com, BuzzFeed.com and the CNN/BuzzFeed YouTube channel, which will be stocked with current and archival video footage. In addition, the […]

  • Podcast Creation App Anchor Launches Web

    Podcast Creation App Anchor Relaunches, Rolls Out Free Podcast Hosting

    BuzzFeed is doubling down on video, building an L.A.-based “social video” studio designed to create news and entertainment content exclusively for YouTube and entering into pact with news cabler CNN. The content will appear on CNN.com, BuzzFeed.com and the CNN/BuzzFeed YouTube channel, which will be stocked with current and archival video footage. In addition, the […]

More From Our Brands

Access exclusive content