It will increase BSkyB’s broadband subscriber base from 4.2 million at the end of last year to 4.7 million, provided all Telefonica U.K.’s 500,000 broadband and fixed-line customers stay with the provider.
Virgin Media has 4.5 million broadband customers, while BT has 6.6 million.
BSkyB has grown its broadband biz from a standing start during the past six years under the leadership of its previous CEO, James Murdoch.
The paybox now has 3.6 million triple-play customers, who buy TV, broadband and telephone services from the satcaster.
Getting BSkyB’s TV subs to take broadband is increasingly important to business as the number of new TV subs continues to dwindle.
The Telefonica deal will cost BSkyB $270 million, with an additional $30 million payable dependent on the successful completion of the transfer of customers between the two firms.