Beeb's forthcoming "#BBCTrending" part of Twitter Amplify pact for sponsored video tweets
Twitter has signed up another major TV partner in BBC Global News, which in addition to selling ads in video news clips posted to the service is readying a show about social media trends that will be distributed through Twitter.
BBC.com has begun production of a short-form daily broadcast program, “#BBCTrending,” about trending topics on social media. The series, to launch later this fall, will be hosted by BBC journalist Anne-Marie Tomchak (@AMTomchak) who will work with production units across the BBC.
The “#BBCTrending” broadcast will be distributed through the BBC’s international news Twitter handle, @BBCWorld, which has 4.8 million followers. The show will “decipher why and how trends are happening on social media around the world,” Tomchak said.
The Beeb touted its worldwide, 24-hour news video production operations as helping it tap into Twitter Amplify, the program to let media companies sell sponsored video tweets. BBC Global News operates BBC World Service radio, BBC World News television and bbc.com/news outside the U.K.
“This new collaboration harnesses our global reach and news-gathering capabilities to bring our advertising partners clever and impressive products,” James Montgomery, director of digital and technology at BBC Global News, said in a statement.
In April, BBC America signed a similar deal with Twitter Amplify to offer the first in-tweet branded video synced to programming, including “Top Gear.”
Twitter is seeking to raise up to $1 billion in an initial public offering expected sometime next month. The company has been growing quickly — hiring 300 employees in the third quarter to bring its headcount to 2,300 — but while revenue has climbed in the past year its losses also have mounted.