Pact expands on-demand, authenticated service
Like most of the deals being inked recently, deal includes sports, news and entertainment for TV, computers, smartphones, tablets, gaming consoles and Internet-enabled televisions. The partners said it “enhances the multichannel business model and supports the companies’ mutual goal to deliver the best video content to customers across multiple platforms.”
AT&T U-verse will use the pact to introduce several new services, including a full suite of authenticated WATCH products, ESPN 3D, ESPN Goal Line, ESPN Buzzer Beater, Disney Junior and the upcoming ABC News/Univision Joint Venture, a 24-hour network for English-dominant and bilingual Hispanics. Some 70 services are covered including: ABC, ABC Family, Disney Channel, Disney Junior, Disney XD, ESPN and its offshoots and retransmission consent for ABC-owned stations.
WATCH sites and apps offer more access to live and video-on-demand content, both in-home and out-of-home.
“We’re proud to deliver more Disney content and services to U-verse customers across the screens they watch most,” said Jeff Weber, President of Content and Advertising Sales, AT&T Home Solutions. “Our U-verse customers expect access to content when they want it, where they want it, and this renewal gives them more value and access to a variety of live and on demand content in and outside the home.”
David Preschlack, executive vp for Affiliate Sales and Marketing, Disney & ESPN Networks Group, said the renewal is the Mouse’s seventh top ten distributor agreement in just over two years.