AT&T’s U-verse, Walt Disney renew deal

Pact expands on-demand, authenticated service

AT&T’s U-verse, the up-and-comer in the video space, Tuesday renewed a long-term distribution deal with Walt Disney Co. that extends content on demand and to new authenticated services.

Like most of the deals being inked recently, deal includes sports, news and entertainment for TV, computers, smartphones, tablets, gaming consoles and Internet-enabled televisions. The partners said it “enhances the multichannel business model and supports the companies’ mutual goal to deliver the best video content to customers across multiple platforms.”

AT&T U-verse will use the pact to introduce several new services, including a full suite of authenticated WATCH products, ESPN 3D, ESPN Goal Line, ESPN Buzzer Beater, Disney Junior and the upcoming ABC News/Univision Joint Venture, a 24-hour network for English-dominant and bilingual Hispanics. Some 70 services are covered including: ABC, ABC Family, Disney Channel, Disney Junior, Disney XD, ESPN and its offshoots and retransmission consent for ABC-owned stations.

WATCH sites and apps offer more access to live and video-on-demand content, both in-home and out-of-home.

“We’re proud to deliver more Disney content and services to U-verse customers across the screens they watch most,” said Jeff Weber, President of Content and Advertising Sales, AT&T Home Solutions. “Our U-verse customers expect access to content when they want it, where they want it, and this renewal gives them more value and access to a variety of live and on demand content in and outside the home.”

David Preschlack, executive vp for Affiliate Sales and Marketing, Disney & ESPN Networks Group, said the renewal is the Mouse’s seventh top ten distributor agreement in just over two years.

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