Apple TV: Amazon Uses AirPlay to Bring Video to Set-Top

Apple TV doesn’t offer a way to stream video from Amazon directly — but the Internet retailer now has a way to reach the set-top anyway.

On Tuesday Amazon updated its Instant Video app for iPads and iPhone to let users play back content on Apple TV set-tops, via Apple’s AirPlay feature. AirPlay streams media from iOS devices over Wi-Fi to an Apple TV (or an AirPlay-enabled sound system). It’s a workaround others have used: HBO first supported AirPlay before Apple added HBO Go to Apple TV this summer.

SEE ALSO: Apple TV Adds HBO Go, WatchESPN

The move comes as Apple may be preparing to launch a new set-top box or release a refresh of the current lineup. In August, the company — which has sold more than 13 million Apple TVs — received 40 metric tons of set-top shipments from a Chinese supplier. Separately, Amazon has reportedly been working on its own set-top box, supposedly slated for release this fall.

The updated Amazon Instant Video app for iOS also adds IMDb information about cast and director, ratings, bloopers, trivia and quotes. The Internet retailer owns the IMDb website.

In addition, version 2.1 of the app adds customer reviews, the ability to find other videos featuring actors or directors, support for concurrent downloads and an “improved offline experience.”

Amazon’s Prime Instant Video service, available to members of the free-shipping Prime program, provides unlimited access to more than 40,000 movies and TV episodes. Amazon also offers 150,000-plus titles for rent or purchase.

The Amazon video services are available on a wide range of devices, including Roku set-tops; Xbox, PlayStation 3 and Wii game consoles; Amazon’s Kindle tablets; and TVs and Blu-ray players from LG, Sony, Samsung, Panasonic and Vizio.

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