You will be redirected back to your article in seconds

Apple Rivals Ready to Pounce with Trash Talk After Reveal of New iPhones

Nokia, Microsoft, Samsung, Motorola quick to turn to Twitter to promote their own devices to upstage Apple presentation

It didn’t take long for the trash talking to begin. Rivals including Microsoft, Nokia, Samsung and Motorola were quick to promote the capabilities of their own recently updated smartphones after Apple introduced two new iPhones on Tuesday.

Microsoft turned to Twitter to tout the massive 41 megapixel lens of Nokia’s Lumia 1020, that runs on the Windows Phone operating system, hammering the 8 megapixel camera on Apple’s new iPhone 5 phones:

Nokia chimed in with its own Tweet:

https://twitter.com/NokiaUS/status/377503784840081408

But the Finnish cell phone maker, whose hardware division Microsoft is in the midst of buying, went further with a backhanded compliment for Apple:

https://twitter.com/NokiaUS/status/377486843178418176

Its British counterparts posted this in reference to the champagne colored iPhone 5S:

https://twitter.com/nokia_uk/status/377488875075035136

Samsung already had been pushing its Next Big Thing hashtag (a loose reference to the way Apple has presented its products in the past), to promote its new Samsung Galaxy devices, including the Gear smartwatch.

Samsung chose to release a new short film on Tuesday to promote the its new Samsung Galaxy Note 3 to steal more attention away from Apple.

Even Motorola chimed in with its own dig, referring to Apple’s new fingerprint-based security feature on its iPhones.

The responses from the companies’ digital marketing teams are now a common part of the PR playbook during and after high-profile events that essentially took after this year’s Super Bowl when Oreo and Audi capitalized on social media platforms while a power outage paused the game.

More Biz

  • Harvey Weinstein ousted

    Weinstein Co. Adds Board Member to Navigate Bankruptcy Sale

    It didn’t take long for the trash talking to begin. Rivals including Microsoft, Nokia, Samsung and Motorola were quick to promote the capabilities of their own recently updated smartphones after Apple introduced two new iPhones on Tuesday. Microsoft turned to Twitter to tout the massive 41 megapixel lens of Nokia’s Lumia 1020, that runs on […]

  • Allison Mack

    'Smallville' Actress Allison Mack Arrested in Sex Cult Case

    It didn’t take long for the trash talking to begin. Rivals including Microsoft, Nokia, Samsung and Motorola were quick to promote the capabilities of their own recently updated smartphones after Apple introduced two new iPhones on Tuesday. Microsoft turned to Twitter to tout the massive 41 megapixel lens of Nokia’s Lumia 1020, that runs on […]

  • Harvey Weinstein

    Harvey Weinstein Still Seeking His Emails to Combat Sexual Assault Claims

    It didn’t take long for the trash talking to begin. Rivals including Microsoft, Nokia, Samsung and Motorola were quick to promote the capabilities of their own recently updated smartphones after Apple introduced two new iPhones on Tuesday. Microsoft turned to Twitter to tout the massive 41 megapixel lens of Nokia’s Lumia 1020, that runs on […]

  • ynon-kreiz

    Media Exec Ynon Kreiz Named CEO of Mattel

    It didn’t take long for the trash talking to begin. Rivals including Microsoft, Nokia, Samsung and Motorola were quick to promote the capabilities of their own recently updated smartphones after Apple introduced two new iPhones on Tuesday. Microsoft turned to Twitter to tout the massive 41 megapixel lens of Nokia’s Lumia 1020, that runs on […]

  • courtney braun

    Courtney Braun Named Head of Legal Affairs for Endeavor

    It didn’t take long for the trash talking to begin. Rivals including Microsoft, Nokia, Samsung and Motorola were quick to promote the capabilities of their own recently updated smartphones after Apple introduced two new iPhones on Tuesday. Microsoft turned to Twitter to tout the massive 41 megapixel lens of Nokia’s Lumia 1020, that runs on […]

  • Randall Stephenson

    AT&T-Time Warner Trial: Randall Stephenson Takes Stand and Defends Merger

    It didn’t take long for the trash talking to begin. Rivals including Microsoft, Nokia, Samsung and Motorola were quick to promote the capabilities of their own recently updated smartphones after Apple introduced two new iPhones on Tuesday. Microsoft turned to Twitter to tout the massive 41 megapixel lens of Nokia’s Lumia 1020, that runs on […]

More From Our Brands

Access exclusive content