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Tech giant purchases Topsy for more than $200 million, WSJ reports

Apple has acquired social-media analytics firm Topsy Labs for a reported pricetag of more than $200 million — but what the consumer-electronics giant plans to do with it is a mystery.

Apple paid more than $200 million for San Francisco-based Topsy, the Wall Street Journal reported Monday. Apple confirmed the acquisition but declined to elaborate on its plans.

Topsy, founded in 2007, describes itself as a social analytics platform for “real-time discovery and marketing.” The startup’s investors included BlueRun Ventures, Ignition Partners and Founders Fund.

Last month, Apple acquired PrimeSense, a motion-detection technology startup whose system is used in Microsoft’s Xbox Kinect, for a reported $350 million. That prompted fresh speculation that Apple is plotting to roll out an integrated HDTV that uses gesture controls.

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