Analysts: PlayStation 4 Will be this Holiday Season’s Winner Over Xbox One

PS4 Xbox 1

Even before Microsoft launches its Xbox One on Friday, analysts already are calling Sony’s PlayStation 4 the clear victor in the new console war this year.

Many U.S. holiday shoppers have picked the video game console they plan to buy this season, with 36% of shoppers planning to purchase a Sony-branded device, followed by 27% for an Xbox product, according to Parks Associates.

Sony already has reported selling more than 1 million PS4 consoles in the first 24 hours after its release on Nov. 15.

SEE ALSO: Sony Sells 1 Million PlayStation 4 Consoles in 24 Hours

According to Parks Associates, Nintendo was the third most desired console brand, with the Android-based Ouya rounding out the pack.

Parks Associates isn’t alone.

In a separate report, research firm IHS says the PS4 will sell 2.4 million units by the end of the year, while the Xbox One will move 2.2 million consoles.

The PS4 is also expected to sell 49 million units over the next five years, while it predicts 38 million for the Xbox One during the same frame.

The PS4 costs $399, while the Xbox One is priced at $499.

Parks Associates also found that video game consoles won’t be the most purchased consumer electronics product this holiday. Instead, most consumers will opt for the newest tablets hitting the market.

“Tablets are overall the most-popular CE device this holiday season,” said John Barrett, director, consumer analytics, Parks Associates, although the PS4 and Xbox One consoles will help “get shoppers into the stores, as console shoppers prefer to shop at retail stores versus purchasing online.”

Nearly 50% of console shoppers plan to shop in-person, at a retail store, while 48% of tablet shoppers plan to shop for that device online.”

SEE ALSO: PS4 Review: Sony Evolves, Not Revolutionizes the PlayStation

Parks Associates reports 56% of U.S. broadband households plan to purchase at least one CE device this holiday, and 40% of these households intend to acquire a game console. These households plan to purchase, on average, four devices and spend over $1,000 on CE purchases.

Roughly 15% of all U.S. broadband households plan to purchase both a tablet and a game console, which could create some tension between the categories, Parks Associates said. Shoppers planning to purchase both a tablet and a game console plan to spend roughly $1,400.

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  1. Norm says:

    Analysts need to attend the midnight launch events at retail and get out from behind their computer monitor. When looking at my local Best Buy, the PS4 launch event had 1/3 the crowd as compared to the Xbox One launch event last night. Kind of correlates with today’s news that Xbox One may out ship the PS4 3-to-1 this year…

    • Richard says:

      Where you live, my local game stop sold 4 to 1 ps4.

    • mufarbubu says:

      Yeah, I guess the 2 events you supposedly went to makes you so much smarter than everyone else? 1/3? Is that so? Wow Xbox must be completely blowing PS4 right out of the water then if they’re selling 3 times as much. You’re such a genius.

  2. Darran says:

    “console shoppers prefer to shop at retail stores versus purchasing online.

    Nearly 50% of console shoppers plan to shop in-person, at a retail store, while 48% of tablet shoppers plan to shop for that device online.”

    Are those statistics right as they contradict what you just said. If nearly 50% of gamers want to buy in-store that means that more than 50% don’t and if 48% of tablet shoppers will buy online that actually means the majority will be buying in-store.

    • Statistics don’t really work that way. “Nearly 50%” of console shoppers buying retail doesn’t mean that they will all buy retail. It means that of those asked, “nearly 50%” said they were going to shop retail (good luck to them in finding one of the consoles retail). Additionally, these statistics when not separated from the rest of the article actually mean PRIMARY console shoppers prefer to shop in a retail store while PRIMARY tablet shoppers prefer to buy online.

      Anyway, the sentence IS misleading and ambiguous. Is “that device” the console mentioned in the first bit, or the tablet? If that’s the case, it makes more sense. In any event, however, given the margin of error for such surveys, these statistics indicate that it will be an even split between retail and online shopping for both console and tablet sales, not indicative of either type of shopper leaning in either direction.

  3. lfunden says:

    How many analyst. The console war is over and because of one survey that says that people have more interest in buying a PS4 than an Xbox. Was that the same survey that predicted 1% for the Wi U? I mean I know the Wi U is bad but 1% I don’t know if I can trust that. On top of that both systems have sold out at this point so isn’t that a result of the amount of systems they were able to produce? Even if the PS4 outsells the Xbox One by 200000 I do not think that is an indication of who won the console war. Just wondering if You already picked a side?

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