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Amazon Extends MGM Pact to Add ‘Vikings,’ Library Titles to Prime Instant Video

Amazon reached an expanded content-licensing deal with Metro-Goldwyn-Mayer to bring the “Vikings” historical drama series and several library films to the Internet retailer’s Prime Instant Video subscription service.

MGM-produced “Vikings,” which premiered on History in the U.S. in March, has been available to Amazon’s LoveFilm subs in the U.K. and Germany since May. Under the new deal Amazon Prime users also will get access to older MGM films including Oscar-winning titles like “Fargo,” “Platoon” and “Annie Hall” as well as others including “Hotel Rwanda” and “Hoosiers.”

“MGM is thrilled to further our relationship with Amazon by offering the epic series Vikings, as well as titles from MGM’s library with Amazon Prime members,” John Bryan, president of domestic television distribution for MGM, said in a pact. “We are always looking for opportunities to bring our content to new audiences in innovative ways, which is exactly what this partnership delivers.”

In April, A+E Networks’ History renewed “Vikings” for a 10-episode second season.

With the deal, Amazon continues to push to add content to battle Netflix, the leader in the Internet subscription VOD category. The video subscription service is part of Prime, the $79-per-year membership program that provides free two-day shipping on certain products. Prime members also get access to unlimited instant streaming of more than 40,000 movies and TV episodes plus hundreds of thousands of books to borrow for free from a Kindle device.

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