Amazon Extends MGM Pact to Add ‘Vikings,’ Library Titles to Prime Instant Video

Vikings

Amazon reached an expanded content-licensing deal with Metro-Goldwyn-Mayer to bring the “Vikings” historical drama series and several library films to the Internet retailer’s Prime Instant Video subscription service.

MGM-produced “Vikings,” which premiered on History in the U.S. in March, has been available to Amazon’s LoveFilm subs in the U.K. and Germany since May. Under the new deal Amazon Prime users also will get access to older MGM films including Oscar-winning titles like “Fargo,” “Platoon” and “Annie Hall” as well as others including “Hotel Rwanda” and “Hoosiers.”

“MGM is thrilled to further our relationship with Amazon by offering the epic series Vikings, as well as titles from MGM’s library with Amazon Prime members,” John Bryan, president of domestic television distribution for MGM, said in a pact. “We are always looking for opportunities to bring our content to new audiences in innovative ways, which is exactly what this partnership delivers.”

In April, A+E Networks’ History renewed “Vikings” for a 10-episode second season.

With the deal, Amazon continues to push to add content to battle Netflix, the leader in the Internet subscription VOD category. The video subscription service is part of Prime, the $79-per-year membership program that provides free two-day shipping on certain products. Prime members also get access to unlimited instant streaming of more than 40,000 movies and TV episodes plus hundreds of thousands of books to borrow for free from a Kindle device.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety

Loading