Shortform sitcom about modern Italo motherhood is a local hit
ROME – ABC Studios have optioned remake rights to groundbreaking Italian cross-platform sitcom “An Imperfect Mom,” which is currently airing in prime-time on pubacaster RAI after being a hit on the web in Italy.
Conceived, written, and directed by Ivan Cotroneo, maker of several RAI hit TV series, “Imperfect Mom” is centered around a modern-day working mother of two named Chiara who juggles the demands of kids, home, and husband. Three other not quite exemplary moms with whom Chiara regularly chats over coffee also play prominently.
The innovative Italo sitcom narrated by Chiara as a video-diary in eight-minute segments bowed in May on the website of leading daily newspaper Corriere della Sera, scoring more than a million hits over the course of 25 episodes, driven by a strong viral media marketing campaign.
In September the show made its TV debut in an early evening slot on RAI’s RAI2 to solid ratings. There are also plans for local VOD and DVD releases.
“Mom” is produced by Rome’s Indigo Film (“The Great Beauty”) and Cotroneo’s own 21 shingle in partnership with Corriere della Sera owner RCS, and RAI.
RAI’s RAI Trade sales unit is selling “Mom” internationally at the MIPCOM mart in Cannes.
A second “Mom” series is already in the works.
ABC and Little Engine Prods. in 2011 had optioned U.S. rights to Cotroneo’s hit series “Crazy About Love” which featured Bollywood-style musical numbers.