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Italy to Get User-Generated “Italy in a Day,” Salvatores to Direct

Italians will upload their footage on October 26

Italy is joining Ridley Scott’s user-generated docu feature format “Life in a Day” with “Italy in a Day,” which helmer Gabriele Salvatores will direct.

Pubcaster RAI and Indiana Productions are producing the social filmmaking project under which Italians will be able to upload footage of their lives on October 26 to RAI’s website http://www.italyinaday.it.

Salvatores will select the most compelling footage and edit it into a feature which RAI Cinema’s 01 Distribuzione will release theatrically in Italy and RAI will subsequently air.

Salvatores won the 1991 foreign Oscar with “Mediterraneo.” His more recent pics include “I’m Not Scared” (2003), “As God Commands” (2008) and John Malkovich-starrer “Siberian Education” which Wrekin Hill is expected to relase in the U.S. later this year.

Indiana Production is an innovative Italo shingle active in TV advertising and crossmedia, besides film. In 2010 they produced Paolo Virzi’s bittersweet drama “The First Beautiful Thing,” which was Italy’s submission for Best Foreign Language Film Academy Award in 2011.

After launching “Life in a Day” at Sundance in 2010, Ridley Scott’s London-based Scott Free subsequently licenced the format to Fuji TV for “Japan in a Day,” to the BBC for “Britain in a Day,” and now to RAI for Italy.

Salvatores in a statement called the format “An extraordinary democratic experiment in cinema of the present-day.”

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