You will be redirected back to your article in seconds

MBC2 Leads Regionally In Social Media

Pan-Arab channel has the fourth-biggest Facebook following in the MENA region

Thanks to the allure of such Hollywood stars as Brad Pitt, who is the channel’s May star of the month, MBC2 has 3.7 million Facebook fans, the fourth-biggest following in the MENA region, and the first when it comes to media and TV.

It has around 700,000 Twitter followers and, two months after getting on Google Plus, 150,000 people have added the channel to their Google Circle. MBC2 recently tapped into Keek, since video sharing is popular within what is one of world’s most digital savvy populations.

But the drawback for MBC2, when it comes to marketing Hollywood content via social media, is that, under its current deals, the net doesn’t usually own the digital rights to studio pics.

The scope of what it can do is limited to provoking discussions by deploying hashtags for a given movie, such as ‘Law Abiding Citizen,’ “and then posting trivia on Twitter to provoke a discussion, or asking people questions about whether they think this character should have been played by another actor,” says MBC social media manager Fouad Masoud.

MBC2’s Hollywood celebs show Scoop With Raya, instead, caters to film fans via Twitter, soliciting questions from fans for their stars.

But significantly, while MBC2 has the biggest social-media footprint out of MBC’s bouquet of channels, the show with which MBC audiences interact with the most has nothing to do with the Western World except the format, the hugely successful “Arab Idol.”

More Digital

  • Snapchat logos

    Snap Lays Off Recruiters as It Prepares for Slower Hiring (Report)

    Thanks to the allure of such Hollywood stars as Brad Pitt, who is the channel’s May star of the month, MBC2 has 3.7 million Facebook fans, the fourth-biggest following in the MENA region, and the first when it comes to media and TV. It has around 700,000 Twitter followers and, two months after getting on […]

  • Lockhart_Steele

    Vox Media Editorial Director Lockhart Steele Fired for Sexual Harassment

    Thanks to the allure of such Hollywood stars as Brad Pitt, who is the channel’s May star of the month, MBC2 has 3.7 million Facebook fans, the fourth-biggest following in the MENA region, and the first when it comes to media and TV. It has around 700,000 Twitter followers and, two months after getting on […]

  • Chelsea Handler Netflix trailer

    'Chelsea' Proves Netflix Can't Always Beat TV at Its Own Game (Opinion)

    Thanks to the allure of such Hollywood stars as Brad Pitt, who is the channel’s May star of the month, MBC2 has 3.7 million Facebook fans, the fourth-biggest following in the MENA region, and the first when it comes to media and TV. It has around 700,000 Twitter followers and, two months after getting on […]

  • Twitter outage

    Twitter to Ban Groups Promoting Violence, Hate Symbols

    Thanks to the allure of such Hollywood stars as Brad Pitt, who is the channel’s May star of the month, MBC2 has 3.7 million Facebook fans, the fourth-biggest following in the MENA region, and the first when it comes to media and TV. It has around 700,000 Twitter followers and, two months after getting on […]

  • Echo Fox - Yankees - esports

    New York Yankees Invest in eSports Holding Firm Backed by Ex-NBA Star Rick Fox

    Thanks to the allure of such Hollywood stars as Brad Pitt, who is the channel’s May star of the month, MBC2 has 3.7 million Facebook fans, the fourth-biggest following in the MENA region, and the first when it comes to media and TV. It has around 700,000 Twitter followers and, two months after getting on […]

  • Thomas and Friends- Big World! Big

    International Newswire: Mipcom Sees First Signs of Peak TV Animation

    Thanks to the allure of such Hollywood stars as Brad Pitt, who is the channel’s May star of the month, MBC2 has 3.7 million Facebook fans, the fourth-biggest following in the MENA region, and the first when it comes to media and TV. It has around 700,000 Twitter followers and, two months after getting on […]

  • The Walking Dead 360 Experience: Negan

    'Walking Dead' Claws Deeper Into VR in AMC's New Virtual-Reality App

    Thanks to the allure of such Hollywood stars as Brad Pitt, who is the channel’s May star of the month, MBC2 has 3.7 million Facebook fans, the fourth-biggest following in the MENA region, and the first when it comes to media and TV. It has around 700,000 Twitter followers and, two months after getting on […]

More From Our Brands

Access exclusive content