MBC2 Leads Regionally In Social Media

Arab Idol

Pan-Arab channel has the fourth-biggest Facebook following in the MENA region

Thanks to the allure of such Hollywood stars as Brad Pitt, who is the channel’s May star of the month, MBC2 has 3.7 million Facebook fans, the fourth-biggest following in the MENA region, and the first when it comes to media and TV.

It has around 700,000 Twitter followers and, two months after getting on Google Plus, 150,000 people have added the channel to their Google Circle. MBC2 recently tapped into Keek, since video sharing is popular within what is one of world’s most digital savvy populations.

But the drawback for MBC2, when it comes to marketing Hollywood content via social media, is that, under its current deals, the net doesn’t usually own the digital rights to studio pics.

The scope of what it can do is limited to provoking discussions by deploying hashtags for a given movie, such as ‘Law Abiding Citizen,’ “and then posting trivia on Twitter to provoke a discussion, or asking people questions about whether they think this character should have been played by another actor,” says MBC social media manager Fouad Masoud.

MBC2’s Hollywood celebs show Scoop With Raya, instead, caters to film fans via Twitter, soliciting questions from fans for their stars.

But significantly, while MBC2 has the biggest social-media footprint out of MBC’s bouquet of channels, the show with which MBC audiences interact with the most has nothing to do with the Western World except the format, the hugely successful “Arab Idol.”

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety

Loading