Box Office: ‘Gravity’ Ascending to Near-$50 Million Bow

Gravity Movie

'Runner Runner' tanking with $8 million expected for weekend

With $17.5 million from Friday, Warner Bros.’ “Gravity” has become untethered to its $40 million pre-weekend prediction and is exploring new heights. The thriller is now expected to earn about $47 million in three days.

Though not out of this world, it’s a very strong showing for a post-summer actioner. Current expectations put “Gravity” within the top five October openings on record (“Paranormal Activity 3” is the champ with $52.6 million), and there is good reason to believe word of mouth will push the film to overperform even more.

Audience numbers for 2D versus 3D versus Imax viewership won’t be available until tomorrow morning, but pre-weekend sales suggest a record may be broken in the overall share of 3D ticket sales for the film. Also, “Gravity” should easily become both Sandra Bullock’s and George Clooney’s best openings of all time.

A strong showing for “Gravity” has all but eclipsed attention for Fox’s “Runner Runner” starring Justin Timberlake and Ben Affleck. Pic earned $2.8 million Friday, with a soft $8 million now expected for the weekend. “Runner Runner” cost a reported $30 million to produce, and it’s looking like an embarrassing misstep for a pic with two high-profile stars.

Sandwiched between the two and counterprogramming the frame’s heavier fare, Sony’s “Cloudy With a Chance of Meatballs 2” continues strong in its soph sesh with $4.7 million Friday and a weekend in the low $20 million range, down only about 38% from its opening.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 6

Leave a Reply


Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. Z says:

    I wasn’t initially sold on this movie, but I saw the reviews and articles Friday morning and went right out to see it. No regrets! Truly a masterpiece in IMAX 3D. I feel this film deserves Oscar nominations in nearly every category, especially for Sandra, special effects and direction.

  2. Cath says:

    Everyone has been talking about “Gravity” for months. “Runner Runner” hasn’t had the same publicity although it does seem as if it is one of those movies that gets tossed out onto the October schedule to do any business it can in a slow month.

  3. Runner Runner looks like it was meant to be a tax write off…Along with most films that are made in the last few years…I guessed the budget..Surprized that leo DiCaprio produced it but everyone needs a tax break…I suppose it may do ok overseas……Most films are terrible these days….All of the talent goes to HBO and Showtime and AMC to be sure…………………..Anyone that has a brain can see that the script is weak and that leads to a tragic mess…..

    • Tony Hawk says:

      Actually having a bunch of bad movies and only a few good movies is the way it has always been. In the late 80’s and through the 90’s it was always hit and miss when you rented movies at the local video rental store in the new release section. Some you knew you would most likely enjoy, but the rest were really just a great big gamble, and most of the time your reservations were realized. You get home with the movie and most everyone in the room didn’t like it. Oh well. Sorry guys, we agonized for awhile before choosing this one. So I don’t think this is something new, having a fairly hard time finding a good movie. Almost all those movies from the 80’s and 90’s you don’t hear about anymore and can’t get on dvd. They have sunk into the deep sea of movies nobody cares about. Does anyone remember “The Guardian” from 1990, no and that was a bad rent. lol.

    • Jedi77 says:

      Then how do you explain ‘Gravity’?
      Stop being a repeat of everyone else. There are plenty of good films, you just do not find them in the top five.

More Data News from Variety