Will Ferrell Stars as ‘Anchorman’ Ron Burgundy in New Dodge Durango Commercial (Video)

Anchorman 2

In anticipation of the Dec. 20 release of Will Ferrell starrer “Anchorman 2: The Legend Continues,” Paramount has partnered with Chrysler’s Dodge on a new set of promos.

New spots feature Ferrell as “San Diego’s top-rated newsman” Ron Burgundy, who talks up the features of the 2014 Dodge Durango and is “the only one with the guts to tell you about the glove box”:

On Monday, Chrysler, which has previously worked with celeb endorsers including Eminem, Clint Eastwood and Paul Harvey, is expected to announce Ferrell’s Ron Burgundy as the new Dodge spokesman, reports USA Today.

SEE ALSO: Watch the First Full-Length Trailer for ‘Anchorman 2’

Paramount also recently announced they’ve partnered with Newseum for “Anchorman: The Exhibit,” which will feature props, costumes and footage from the 2004 comedy “Anchorman: The Legend of Ron Burgundy.” Exhibit is set to take place in Washington, D.C., and will open November 14.

“Anchorman 2” also stars Jim Carrey, Christina Applegate and Paul Rudd.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 7

Leave a Reply

7 Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. John Ratliff says:

    Don’t need keys to turn viewers and prospective buyers off. The Will Ferrell commercials will take care of doing just that.

  2. Rose Vicente says:

    This Will Ferrell commercial with Dodge Durango & the horse is so beyond offensive. Short budget or not no excuse! Sad you should be ashamed of yourselves. Even the horse has rights!
    This commercial should be pulled its a absolutly deeming to the horse not to mention to the public for having to view it!
    Take it off the air

  3. Rafael Ubiles says:

    This has to be the most obnoxious commercial ever!! Stare contest, really? I think even the poor horse is mortified by being in such dumb commercial!!

  4. Betty Chung says:

    I would never buy a Dodge Durango as long as Will Ferrell is representing them. He is repulsive!

    • Darla Richards says:

      Amen! Every time these commercials come on I turn to another channel. He’s yelling and obnoxious and abusing animals, and I will never even look at a Dodge car again!!

  5. Real says:

    When you gonna write an article about Jill Thrussell? She got some really interesting projects lined up and she has helped the news sites so much but not one of them mentions her name.

More Biz News from Variety

Loading