White House Backs Pirate-Starving Program by Google and Others

The Obama Administration came out in support of an anti-piracy plan put forward by Google, Microsoft, Yahoo and other Internet companies that’s designed to cut off advertising revenue to rogue sites engaged in piracy and counterfeiting.

The White House last month issued a call to Internet companies to develop voluntary agreements with Hollywood and other industries to stem the tide of online piracy.

“The Administration strongly supports voluntary efforts by the private sector to reduce infringement and we welcome the initiative brought forward by the companies to establish industry-wide standards to combat online piracy and counterfeiting by reducing financial incentives associated with infringement,” Victoria Espinel, the U.S. intellectual property enforcement coordinator in the Office of Management and Budget, said in a statement Monday.

She added, “We believe that this is a positive step and that such efforts can have a significant impact on reducing online piracy and counterfeiting.”

SEE ALSO: In Piracy War, Google Seen as Unwilling Ally

But some rights owners argued the Internet companies’ plan doesn’t go far enough. MPAA chairman Chris Dodd said it “places a disproportionate amount of the burden on rights holders” and is “not sufficient.”

Under the “best practices” guidelines, online ad networks will respond to complaints from copyright holders about specific sites. After investigating a notice, an ad network may request that a website no longer sell counterfeit goods or engage in copyright infringement or it can refuse to place ads on the site.

Companies adopting the voluntary set of best practices are 24/7 Media, Adtegrity, AOL, Condé Nast, Google, Microsoft, SpotXchange and Yahoo, with the support of the Interactive Advertising Bureau.

SEE ALSO: MPAA Scoffs at New Anti-Piracy Plan

Google in particular has been targeted by allegations that it profits from rogue sites that advertise illegal drugs and engage in piracy. The Internet giant says it already has stringent advertising policies and works to remove those from its advertising network.

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  1. kbingh says:

    Note to Chris Dodd ~ No one is forcing you to spend money on take down notices. That is your choice to do it so you get to pay for it. The amount of copyright protection is a personal preference. You can either be a complete control freak and send out millions of take downs or you can be very relaxed with it. There are benefits and drawbacks in both approaches but It is your choice. Do you want to live in a world where Google gets to decide for you if something is infringing?

    I thought copyright was about control over your work? Sounds to me you want to hand that control over to Google.

  2. kbinghKen says:

    Rights holders should bear the cost of policing their own copyrights. Copyright is not a welfare program.

  3. Ricardo Queso says:

    It will be interesting to see if they twist this into also applying to news aggregators. No doubt this White House would love to try to run Drudge and Breitbart out of business.

    Also, +1 for True Blue’s comments below.

  4. True Blue says:

    While I wholeheartedly agree with copyright protection, I find it more than a little hypocritical that these Hollywood slime will fight tooth and nail to protect their ‘rights’ while plagiarizing from their betters; making endless repeats, remakes, and redeux etc. of what was in many cases pure trash in the first place; and finally -demanding that the rest of us ‘pay their fair share’ while doing their damndest to protect their own precious tax exemptions, many of which add up to over 20 MILLION dollars per individual production.

  5. Zabeus says:

    Better than SOPA.

  6. Mack says:

    I think any effort to stamp out copyright issue’s is a step in the right direction

  7. othelzer says:

    the answer is to make a new internet where all parties are not comercial or govermental
    its not hard to do you dont need wires to do it, the power company uses it to link meters one to another.

  8. Liven-in-Iraq says:

    The Obama Administration came out in support of an anti-piracy plan put forward by Google, Microsoft, Yahoo and other Internet companies that’s designed to cut off advertising revenue to rogue sites engaged in piracy and counterfeiting.
    +++++++
    Meanwhile these same companies are claiming our individual data is theirs to collect to sell, including pictures and emails.

  9. GoogleExludedIncomethe2nd says:

    HA HA you think they are only cutting off advertising to hollywood , yeah right , the whole games rigged in Online advertising and Google needs sued , they are monopolizing who and what can be advertised online as they dictate what are safe products and have dominated the search engine market making it a FULL OUT MONOPOLY < GOOD dont be evil is the exact opposite of their intentions. Their take over the world strategy is being implemented in increments and its becoming very successful, the beast needs taken down before they take a capitalist system forcing it into their own technological technocracy . Google is satan .

  10. The Normal-American Community says:

    Google is evil and Big Stupid Government has become the enemy. Any questions?

  11. John Hunter says:

    Federal gov’t objects to counterfeiting? I almost wet myself…They counterfeit $85 BILLION a month in fiat currency to feed their spending addiction.

  12. Michael says:

    Start educating yourselves on Tor and I2P. The sooner, the better.

  13. Tim Benner says:

    If Hollywood would sell their products at a reasonable price Hollywood would not have a pirating problem. Bastards have been raking us over the coals for years.
    http://www.tribler.org
    http://www.torproject.org
    thepiratebay.org

    • Mack says:

      When Hollywood or another company sells a product or service at a certain price you either agree to buy it or not, you don’t steal it because you think the price is to high and decide to set the price your self, you simply say I am not going to over pay for the product but whats more stupid then over paying for a product???STEALING IT!!! Just friendly advice and encouragement.

  14. More Liberty says:

    This is just more corporatism. These big corporations collude with the government

    • James McNulty says:

      Agreed. I read news stories like this a lot differently than I used to…Piracy is wrong, but I have no doubt that a statute/law such as this will ultimately just be used to crush competition. Competing with one of these corporate giants?? You’re a pirate! The government takes bribes, grants massive tax breaks, and the super-corporations don’t have to compete in an actual “free market.” Everybody wins!! Except us.

  15. Good for them. Personally, I have no tolerance toward pirates. Buy your stupid music and movies, hippies.

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