Massive Entertainment

Variety will fete Katie Bayne, prexy of North America Brands for Coca-Cola North America Group, with the Entertainment Branding Impact Award at its advertising summit on June 6 at the Hollywood Roosevelt Hotel.

Kudo recognizes Bayne’s strategic marketing efforts both Stateside and in Canada. The Coca-Cola Co. has forged a slew of connections within the entertainment industry, including partnerships with iconic brands such as “American Idol.” Bayne will receive her honor while taking part in a keynote convo with Variety’s TV editor-in-chief Cynthia Littleton.

Massive: The Advertising Summit will include a packed day of sessions and speakers, including Tumblr’s director of West Coast sales, Jen Klawin; Twitter’s West director of sales, Rob Pietsch; Google’s head of industry, media and entertainment, Jennifer Prince; and Marvel’s exec veep of worldwide marketing partnerships, Bob Sabouni, among others.

Summit’s featured speakers will cover topics ranging from hit viral campaigns to how advertisers are surrounding digital-savvy consumers with multi-platform messaging. Full agenda is available here.

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