Variety and Leading Music Biz Voice Bob Lefsetz Form Alliance

Variety, Bob Lefsetz form alliance

‘Lefsetz Letter’ columns to appear in relaunched weekly edition and on website

Variety has tapped respected music industry voice Bob Lefsetz as a contributing columnist.  Lefsetz’s passionate and provocative observations on music, media and pop culture will be a regular feature in Variety’s newly re-launched weekly print edition and website.

Lefsetz, an attorney and former head of Sanctuary Music America, has been writing “The Lefsetz Letter” commentaries for more than 25 years.  His website (Lefsetz.com) is a must-read among top music industry executives and musicians.

“I met with top music industry executives in preparation for Variety’s re-launch and they all agreed on one thing: Bob Lefsetz is the only must-read in the music business,” said Jay Penske, CEO of Penske Media Corporation, parent company of Variety.  “Bringing Bob on board as a regular voice shows Variety’s commitment to the music industry, and furthers our goal of showcasing the strongest thought leaders in every key facet of show business.”

Lefsetz is one of the music industry’s most dominant voices, always speaking the truth, while addressing the issues that are at the core of the music business: downloading, copy protection, pricing and the music itself.

“Jay Penske is a passionate player desirous of revolutionizing content distribution in a sphere that is oftentimes wedded to the past,” said Lefsetz.  He understands it’s all about where we’re going as opposed to where we’ve been.   Jay wants to ask the hard questions and make people think, isn’t that what great writing is all about?  I’m thrilled to be aligned with both Jay and Variety.  Be prepared, be very prepared, the future is now.”

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 6

Marketplace

Leave a Reply

6 Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. john bure says:

    Lefsetz is the Boogie NIghts Colenal of the music world. He’s the old guy at the party with his puka shells n asking if he can see Dirk Diggler’s package. Grandpa loves EDM, kids. Just please change that 20 year old picture of Lefsetz that he uses for his Letter page. He doesn’t have hair anymore and is much pastier now.

  2. I disagree. Bob writes the same column over and over. He says music is dead…he is shockingly misinformed and ignores entire genres such as the jam band and indie music scene. He’s stuck in a time warp and thinks he’s hip because he has an iPhone and listens to Howard Stern. But his knowledge about music itself, well, he thinks the Eagles are the greatest rock band, ever.

    I rest my case.

    You will see how boring and repetitive he is. I get this letter delivered to my email every day and read it the way one watches a burning building.

  3. I would hope no one takes Bob’s advice on new music, there’s a reason his Spotify recommends are done with the Rhino label (oldies). What will be interesting with his new alliance with Variety is when Bob picks someone to harp on, be it Taylor Swift or Alicia Keys, for column after column and how that may effect advertisers. ( We know, we know, Bob will be given complete freedom of expression, advertisers be damned. We can see it now: Bob castigating Keys for her Blackberry ads, right next to her Blackberry ad.) In the end, Bob’s newsletter is like reading Dear Abby, entertaining sometimes, informative sometimes, but unlike Dear Abby, his columns are usually full of contradictions (he preaches to artists to follow their heart and only care about what their core fans, their tribes want, yet, he beats up these same artists for not selling millions of units, i.e. David Bowie). What may prove to be highly entertaining is when this alliance ends and Bob turns on Variety.

  4. Kenny Feuerman says:

    Hi Bob,

    Great to see you at Variety and still going strong..

    All the best, Kenny F.

  5. Bill Thomas says:

    I don’t always agree with Bob’s point of view, but his column is smart, often funny and almost always thought provoking. Solid move by Variety.

  6. This is not your mother’s column written by Bob. This is the truth and how it is today. Congrats to you Bob and to Variety for seeing your value and honesty.

More Biz News from Variety

Loading