Variety, Bob Lefsetz form alliance

‘Lefsetz Letter’ columns to appear in relaunched weekly edition and on website

Variety has tapped respected music industry voice Bob Lefsetz as a contributing columnist.  Lefsetz’s passionate and provocative observations on music, media and pop culture will be a regular feature in Variety’s newly re-launched weekly print edition and website.

Lefsetz, an attorney and former head of Sanctuary Music America, has been writing “The Lefsetz Letter” commentaries for more than 25 years.  His website (Lefsetz.com) is a must-read among top music industry executives and musicians.

“I met with top music industry executives in preparation for Variety’s re-launch and they all agreed on one thing: Bob Lefsetz is the only must-read in the music business,” said Jay Penske, CEO of Penske Media Corporation, parent company of Variety.  “Bringing Bob on board as a regular voice shows Variety’s commitment to the music industry, and furthers our goal of showcasing the strongest thought leaders in every key facet of show business.”

Lefsetz is one of the music industry’s most dominant voices, always speaking the truth, while addressing the issues that are at the core of the music business: downloading, copy protection, pricing and the music itself.

“Jay Penske is a passionate player desirous of revolutionizing content distribution in a sphere that is oftentimes wedded to the past,” said Lefsetz.  He understands it’s all about where we’re going as opposed to where we’ve been.   Jay wants to ask the hard questions and make people think, isn’t that what great writing is all about?  I’m thrilled to be aligned with both Jay and Variety.  Be prepared, be very prepared, the future is now.”

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