Why Vine Is the New Hot Spot for Finding Fresh Talent

Vine Talent Search Hollywood

Videos on the app may last just six seconds, but that’s still enough time to shine

Andrew Bachelor could very well be the next big thing in comedy. He’s developing a pilot with BET, had a corporate-sponsored gig with Samsung and has even taken to selling his own merchandise. No wonder two of the top five talent agencies sought to represent him.

But they didn’t discover Bachelor on the standup circuit or in any other of the usual places. The comedian was spotted on Vine, the Twitter-owned app, where he’s attracted 2.5 million followers under the name King Bach.

Though Vine consists entirely of videos that are just six seconds long, talent agencies have been scouting the platform.

“It’s important that clients go where their fans are,” said Eric Kuhn, UTA’s head of social media. “So many people are now on Vine, and it’s increasing every day.”

Since launching in January, Vine has found more than 40 million users. Bachelor is the fifth-most-followed person on the app, thanks to self-produced videos consisting of funny situations brought to a new level of absurdity, usually co-starring a cast of his friends.

Though Bachelor was in talks with BET to develop a pilot based on his YouTube series “BachelorPadTV” about two years ago, the project’s prospects had stalled.

“At the time, Vine didn’t exist,” he explained. “Now that my Vine blew up, they really sat me down and said, ‘Let’s go further with this.’ ”

While social media has long been a venue for talent discovery dating back to Twitter finds like @ShitMyDadSays, which landed its author a job writing for a CBS sitcom, Vine could be an even more compelling showcase, according to Dana Sims, a music agent at ICM.

“(You can) say, ‘Have you seen this client’s Vine? Don’t tell me he can’t do xyz,’ ” she said.

Kuhn knows the power of Vine first hand; UTA represents Josh Peck, the most followed person on the platform, with more than 3 million followers. Though Peck had plenty of fame pre-Vine thanks to his days on the Nickelodeon series “Drake & Josh,” his videos are just what Viners like — short, sharable and still funny on the fifth viewing.

Kuhn believes the challenge of presenting a beginning, middle and end in a flash forces talent to raise their game.

“This is sort of the new confines of the digital era, where people have a short attention span and brilliance and creativity need to show through in six seconds,” he said. “It’s pretty telling. If you can wow us in six seconds, that’s amazing.”

Bachelor isn’t the only success story of someone being plucked from Vine. His friend, comedian Brittany Furlan, the third-most-followed person on Vine, with 2.8 million followers, isn’t doing so badly either. Before Vine, she was a typical struggling actress in Hollywood, trying to find representation. Auditions were few and far between, and she was selling her things on eBay to pay rent.

“I started Vine-ing, and now everything has totally turned around,” she said. “My life went from not having much going on to having everything going on.”

She has an agent at ICM, JR Ringer, who found her after his girlfriend became a fan of Furlan’s videos. Now, she’s developing a television show and taking meetings daily.

Gary Vaynerchuk, who co-founded Grape Story, the first and currently only talent agency exclusively for Viners, believes that Hollywood is taking notice. He added that Viners have an opportunity to make a sizable income off their Vines — anywhere from $1,000 to low-five figures for a single video advertisement, he maintained.

“The talent agencies are clearly looking here,” he said. “The next Justin Bieber’s just a Vine away.”

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 4

Leave a Reply


Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. I think it’s time for me to finally give up. ICM and UTA repping people for 6 second videos when people who’ve put in work for years in long-format platforms not only can’t get meetings, but even just a response. And Hollywood is wondering why the quality of TV and film is so horrible. Finding the next Andy Milonakis shouldn’t be the goal.

    • Jim K says:

      Agreed Shaun. Occasionally it’s entertaining to watch known celebs (and even then some are doing more of a disservice to their brand) but these struggling ‘writer/performers’ were struggling for a reason; they’re not very talented. Basically, whoever happened to sign up for Vine at the outset amassed a decent following and Vine began to promote/endorse these people as ‘popular’ or ones to follow. Don’t get me started on companies who think they can viably market on Vine. Just look at the comments/like numbers as they relate to the ‘millions’ of followers. The math doesn’t add up nor do these people want to be marketed to. But whatever. We all know most people, especially Hollywood, love the new shiny toy. That is, until the next distraction comes along to dilute the latest and greatest… Good luck Pheed!

  2. st. Mars says:

    I am the next Vine Messiah – Mars Eve

  3. Jasmine says:

    Check out this article on GOOD: http://bit.ly/1a2PhrO about a short film made entirely from 6-second VINE clips

More Biz News from Variety