Japanese capital beats out Istanbul and Madrid for quadrennial sporting event
The Japanese capital city previously held the Summer Olympics in 1964, while the 1998 Winter Games were in Nagano, Japan. Tokyo, which had pitched its host bid as “a safe pair of hands,” won the International Olympic Committee’s final-round vote over Istanbul after Madrid was eliminated earlier.
In the U.S., NBCUniversal will telecast the Tokyo games, which will be its eleventh consecutive Olympics (and 17th overall) and the last under its current pact with the IOC.
“Tokyo is one of the world’s most fascinating cities, and will provide a spectacular setting for the 2020 Olympic Games,” NBC Sports Group chairman Mark Lazarus said in a statement. ”Tokyo is particularly special to NBC as our rich Olympic heritage began there with the 1964 Olympic Games. We are excited to return in 2020… to bring the stories and performances of the world’s greatest athletes home to American viewers.”
NBCU’s coverage of the 2012 Summer Olympics in London registered as the most-viewed TV event in U.S. history. Across the company’s broadcast and cable networks, the London Games reached 219.4 million viewers in the States, up from 215 million for the 2008 Beijing Summer Olympics.
Tokyo — the first Asian city that will have hosted the Summer Olympics twice — has a population of about 13.2 million across the metro area.