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How Fitting: ‘This Is the End’ the Last Movie Rented from Blockbuster

Film was rented from a store in Hawaii

The comedy “This Is the End” was the last movie rented from a Blockbuster store, the retailer said.

The final transaction, as Dish Network shuts down the remaining 300 stores Blockbuster operates, took place at 11 p.m. on Nov. 9 in Hawaii.

Company heralded the moment in its history by posting a photo of the customer on Twitter.

Seth Rogen, who co-stars in the Sony film, also tweeted the moment.

Around 50 licensed Blockbuster stores will remain open once Dish shutters its company-run stores by mid January. Blockbuster will begin liquidating its current assets this week.

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