How Fitting: ‘This Is the End’ the Last Movie Rented from Blockbuster

“This Is the End” (Sony)

Film was rented from a store in Hawaii

The comedy “This Is the End” was the last movie rented from a Blockbuster store, the retailer said.

The final transaction, as Dish Network shuts down the remaining 300 stores Blockbuster operates, took place at 11 p.m. on Nov. 9 in Hawaii.

Company heralded the moment in its history by posting a photo of the customer on Twitter.

Seth Rogen, who co-stars in the Sony film, also tweeted the moment.

Around 50 licensed Blockbuster stores will remain open once Dish shutters its company-run stores by mid January. Blockbuster will begin liquidating its current assets this week.

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  1. Tima says:

    Ah, I see, it is fitting because it is a shitty movie to end a shitty company. I get it now.

  2. This is the end could vary well be dish networks prophecy of there corporation

    • Aurora says:

      Your stupidity shows not only in how many words are misspelled in that sentence, but also in your not knowing that Dish Network does pretty well financially, yet still commenting on their demise just because they closed down Blockbuster.

  3. Ted Danson says:

    watched it last night, was a horrible movie

  4. Aphid says:

    There is blockbuster still open in Wanganui, New Zealand.

  5. frank says:

    @Jason

    Wow. Over dramatize much? I’d hate to know how much you write in your diary.

  6. Jason says:

    Blockbuster was the 800lb Gorilla for so long. They went out of their way to crush smaller stores, over charged for video rentals, and were all too happy to turn late fees over to collection agencies and ruin people’s credit. I heard more than one story about cars not being able to be purchased, and home financing falling through because of video late fees sent to collections. People hated them, but had to use them because they were the only game in town, and Blockbuster knew it.

    Finally when true competition popped up, in the form of video streaming, but more importantly in the form an automated red machine, Blockbuster refused to innovate and change until it was too late. I finally saw a “Blockbuster Rental Kiosk” appear during the last dying gasps of the company. They angered people for so long with so little concern for customer satisfaction, people were all to happy to find a less expensive and more user friendly alternative.

    There are some companies I feel bad to see go, not here… I simply smile every time I pass one of the empty shells of their former stores.

    • Viewster says:

      I have read many good comments of people having positive experiences and going to pick a movie to watch being a nice family thing to do. But being a parent myself, I know how hard it is to refuse when your kids pick more than one thing and plead to take two or three. The company should have been more tolerant of that, at least, instead of bullying people with late fees. Should have thought of some kind of loyalty program instead, especially favoring their youngest and most adorable customers who LOVED going to their stores.

  7. lefty capuccino says:

    If the last 30 min of the last blockbuster store was anything like the last 30 min of a typical Seth Rogen movie…it sucked!

  8. Ice-T says:

    Does he have to return it?

  9. occultology says:

    At least the last Blockbuster customer was satisfied; “This Is The End” is a masterpiece! As video killed the radio star, so now the internet smites the video age.

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