Film was rented from a store in Hawaii
The comedy “This Is the End” was the last movie rented from a Blockbuster store, the retailer said.
The final transaction, as Dish Network shuts down the remaining 300 stores Blockbuster operates, took place at 11 p.m. on Nov. 9 in Hawaii.
Company heralded the moment in its history by posting a photo of the customer on Twitter.
Seth Rogen, who co-stars in the Sony film, also tweeted the moment.
Around 50 licensed Blockbuster stores will remain open once Dish shutters its company-run stores by mid January. Blockbuster will begin liquidating its current assets this week.