‘Star Wars’ Video Games to be Treated as Their Own Franchises by Lucasfilm, EA

Disney, EA to Treat ‘Star Wars’

Lucasfilm has decided not to create traditionally licensed games based on upcoming ‘Star Wars’ movies through Electronic Arts

In its ten-year-deal with Lucasfilm to produce “Star Wars” video games, Electronic Arts says the traditional move to reproduce what’s seen on the big screen is out.

“We’ve done movie games over the years and we wanted to make sure that we weren’t doing a movie game, i.e., game based on the movie,” EA’s chief financial officer Blake Jorgensen told attendees at the UBS Global Technology Conference on Tuesday. “The beauty of the ‘Star Wars’ franchise is that it’s so broad and so deep, you don’t have to do a movie game, you can do a game that’s very focused on the world that’s been created around ‘Star Wars.’”

“We struck what we believe is a fantastic deal which allows us to be able to build games in many different genres across multiple types of platforms over ten years and we’ll leverage the strength of the Disney marketing associated with the ‘Star Wars’ properties both in movies and other things that they may do over the timeframe,” he added.

In the past, studios have licensed their films to video game publishers, seeing the titles as a quick way to generate revenue. In most cases, the films failed to excite buyers and didn’t offer anything new, eventually hurting sales.

DICE, Visceral Games and BioWare are currently developing new “Star Wars” games for EA, with the first, “Star Wars: Battlefront,” expected to be released in 2015, the same year Disney and Lucasfilm unspool “Star Wars: Episode VIII” on December 18.

While EA will focus on pricier tentpole titles for video game consoles like the new PlayStation 4 and Xbox One, Lucasfilm and Disney Interactive have turned to other partners to produce mobile games.

They’re already released “Star Wars: Tiny Death Star,” produced by “Tiny Tower” makers NimbleBit, and a sequel to “Angry Birds: Star Wars,” with Rovio.

SEE ALSO: Disney, LucasArts to Launch ‘Star Wars: Tiny Death Star’ with ‘Tiny Tower’ Creator

While EA initially struggled with the pricey “Star Wars: The Old Republic,” Jorgensen said the game is now profitable for the gamemaker, especially after making it free-to-play. “We brought the economics in line, so it’s a profitable business for us,” he said, adding that EA will continue to update the game with new content. “We think as the ‘Star Wars’ franchises start to grow with Disney’s investment, we’ll continue to see more excitement around that game as well as the other games that we’ll start to produce.”

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  1. I think this is a smart move. I hope they pick up 1313 again. It was original and was going to probably be a top notch game, which the Star Wars gaming industry needs. The Force Unleashed II, though looked pretty awesome, but the story was rather weak and the gameplay was more so the same to the first one or worse. Two lightsabers was fun, but it didn’t really feel that much different than the first.

    I hope that they also don’t forget about the 3DS and the Wii U. Nintendo may not be that popular at the moment, but with Wii U could have some very innovate games utilizing the tablet controller. the 3DS would just be awesome and I’m pretty sure everyone would like to play some Star Wars on the go.

    Let’s hope that the Star Wars gaming industry listens to it’s fans and learns from it’s mistakes.

  2. Chris Martin says:

    i still dont get what happened to Star Wars Squad Commander 2? it was really set up well for a sequel!!!

  3. Maul says:

    yeah 1313 looked fantastic. Also I would like to see Force Unleashed 3, and a new Racer game

  4. Rotingham says:

    I’d really like to see 1313 finished. Was really excited for it cause it was crazy awesome looking. The idea of playing someone other than a Jedi sounded great

  5. Anonymous says:

    It would be really awesome if they make a new part of The Knights of Old Republic or Jedi Knight – “old but gold” classic star wars games :3

    • james says:

      Knights of the old republic could defiantly use a revamp. I recently played the Mass Effect series and it has a very familiar feel to KOTOR

  6. Eric says:

    I am very happy to hear this; while replaying some of the big movie battles could be awesome, I would also very much like to see a great original story, like what they came up with for Star Wars: 1313.

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