Kroeger reports to chief financial and administrative officer Joseph G. NeCastro. He’ll serve as chief communications officer. He’d been senior VP of communications and investor relations at Scripps Networks since the TV arm separated from parent company E. W. Scripps Co. in 2008.
He joined E.W. Scripps in 1978 as a general assignment reporter at the company’s newspaper in Evansville, Ind., ultimately becoming city editor. He entered the corporate side in 1997.