Ruff Business: DirecTV Launches Pay Channel for Dog Viewers

DogTV Channel Available Free on DirecTV

Satcaster believes DogTV could ‘breed’ signups among customer base

Will pooch-loving DirecTV customers bite on this offer?

DogTV — a 24-hour channel aimed at keeping hounds relaxed, happy and well-behaved — launched Thursday on DirecTV channel 354. It’s free to all subscribers for the first two weeks of August after which DogTV will be available a la carte for $4.99 per month.

As for how many customers DirecTV expects to actually pay for DogTV, satcaster thinks it represents an opportunity for incremental biz.

“If the stats on how many people own dogs in the U.S. are any guide, then easily half of our 20 million customers are likely dog owners, and that could breed a lot of sales,” a rep quipped. Separately, DirecTV Thursday posted second-ever quarterly net decline in U.S. customers for the second quarter, dropping 84,000.

SEE ALSO: Get Off the Couch! TV Channel for Dogs Coming to DirecTV

Shows on net, divided into one-hour blocks, include “Morning Relaxation,” “Stimulation” and “Exposure.” According to PTV Media, Israel-based company that produces DogTV, the 3- to 6-minute video clips that comprise the shows were developed over the last several years in consultation with experts in canine behavior.

The one explicitly human-oriented seg, airing at 11 p.m., is “The Story of  DogTV,” featuring pet experts hired by the channel explaining why dogs would benefit from watching the programming.

Customers can order the channel via DogTV’s website or they can call the satcaster directly. Those who register to subscribe to DogTV before Aug. 10 will receive 30 days free through mid-September, plus promotional items including $10 coupon codes for PetBest.com and Dog Is Good.

PTV Media insists that dogs really do watch TV. Company cites a survey conducted by the American Kennel Club and IAMS dog food that found nearly half of dog owners said their pets showed “some interest” in what was happening on the TV screen.

The channel is also available online and through Roku set-tops for $9.99 per month, as well as in the San Diego market on Cox Communications and Time Warner Cable.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 11

Leave a Reply

11 Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. Mary says:

    My two dogs were not interested, but three of my cats were pretty excited over it. They really liked the ducks. I would not buy this channel for my pets when I was away because directtv goes into screensaver mode if I don’t change channels for 3 hours. Sometimes it happens sooner. It then causes my wifi to fail and I have to reboot the box. If it were a channel as part of a package, we might turn it on occasionally. I would not pay extra for it though. I can see this program becoming popular with people in states that are 420 friendly. The little girl that says good dog, nice doggy etc is sort of trippy

  2. Ted says:

    My three dogs love to watch Dog TV. it is in color that they can see. They love it, so I do also. well worth the small amount I pay for it.

  3. Cyndi says:

    I just heard about this but it wants me to pay for this ? I would like a chance to see it first if possible? I have directv Thanks for any help 🐾 Cyndi

  4. Carrie says:

    The channel could be called CATTV!! My ragdoll kitten is drawn by the music then stares at the tv! My only concern is her eyes! Also when she gets big enough to reach the tv because she’s trying to attack now! Any plans for a CATTV station? Thanks for thinking of our furry friends. : )

  5. Catherine Smith says:

    I must say that my 10 month old pup was mesmerized by the program for two and a half hours . I could not afford to pay $4.99 a month for it . I did like it and thought it to be well fitted to the dogs.BUT thanks but no thanks

    • Mickey says:

      good luck with this one… I have this channel on right now.everytime I look at my dogs they are looking at me….don’t think they like it!!!!! CERTAINLY WOULDNT PAY FOR IT!!!

  6. Pat Carroll says:

    I subscribed to DogTV yesterday and I am canceling today just as soon as I finish this post. Channel 354 DogTv is a sham, a travesty, and a complete disappointment. I’ve seen better video watching paint dry. If you have DirectTV, you can see for yourself…it’s free until Aug 15 on channel 354.

    • Cyndi says:

      Umm…you do know this channel is for your *dogs* to watch, right? Of course it’s not going to be entertaining to us!! Lmaooo
      All three of my dogs have actually *watched* different sections at different times. When something on there catches their eye, they are just mesmerized for a good 3 to 10 mins. They all seem to catch the quick glimpse of a dog (thé one that all come up with the dogtv logo) and a lot of times their interest remains throughout part or whole of the next section! I’m subscribing, at least for awhile! (o:

  7. Pat Carroll says:

    I subscribed to DogTV yesterday and I am canceling today just as soon as I finish this post. Channel 354 DogTv is a sham, a travesty, and a complete disappointment. I’ve seen better video watching paint dry. If you have DirectTV, you can see for yourself. Check out channel 354.

  8. the Oracle says:

    I saw this first on Roku, where it was $10. My DH said if I got it, he would kill me, and no jury in America would convict him. Now, at $5, the same response. I watched Afternoon Relaxation, and thought it would be a good channel for the pre-school crowd. Dogs? I give them the New Age music channel at low volume. Even with my registered Yorkie, my DH has made it clear. Crystal.

    • Steve says:

      I have to agree with the other poster – I saw an ad on Directv and turn this on for 5 minutes and then back off again. It might be good for a pre-school crowd but anyone crazy enough to buy this really needs their head examined. The show I saw looked like it was made in 1977 by someone in high school.

More Biz News from Variety

Loading