Jay-Z

Division will be headed by Shawn 'Jay-Z' Carter and Juan Perez

Having already built a strong brand and business model in the music world, Roc Nation is launching Roc Nation Sports and will co-partner with CAA to represent athletes.

Founded by Shawn “Jay-Z” Carter in 2009, the company is a full-service management consulting, media and entertainment company and record label. Its new sports division has already signed its first client: New York Yankees second baseman Robinson Cano, who had been repped by sports agent Scott Boras.

The division will be headed by Carter and Juan Perez, who will serve as president.

“Because of my love of sports, it was a natural progression to form a company where we can help top athletes in various sports the same way we have been helping artists in the music industry for years,” said Carter.

Cano will be represented on the field by a team of agents led by CAA Sports’ Brodie Van Wagenen.  Since Opening Day 2011, CAA Sports’ baseball group has negotiated more than $1.1 billion in Major League contracts, including eight contracts with a guaranteed value of $50 million or more, of which four exceed $100 million — more than any other agency.

Given the resources both companies can provide a client, the idea is as more sign up both companies will help with their representation.

Robinson Cano tweeted a photo of himself and Jay-Z, below, signing their new contract Tuesday.

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