Jay-Z Launches Roc Nation Sports Teams With CAA to Co-Represent Robinson Cano

Jay-Z

Division will be headed by Shawn 'Jay-Z' Carter and Juan Perez

Having already built a strong brand and business model in the music world, Roc Nation is launching Roc Nation Sports and will co-partner with CAA to represent athletes.

Founded by Shawn “Jay-Z” Carter in 2009, the company is a full-service management consulting, media and entertainment company and record label. Its new sports division has already signed its first client: New York Yankees second baseman Robinson Cano, who had been repped by sports agent Scott Boras.

The division will be headed by Carter and Juan Perez, who will serve as president.

“Because of my love of sports, it was a natural progression to form a company where we can help top athletes in various sports the same way we have been helping artists in the music industry for years,” said Carter.

Cano will be represented on the field by a team of agents led by CAA Sports’ Brodie Van Wagenen.  Since Opening Day 2011, CAA Sports’ baseball group has negotiated more than $1.1 billion in Major League contracts, including eight contracts with a guaranteed value of $50 million or more, of which four exceed $100 million — more than any other agency.

Given the resources both companies can provide a client, the idea is as more sign up both companies will help with their representation.

Robinson Cano tweeted a photo of himself and Jay-Z, below, signing their new contract Tuesday.

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  1. lynn holland says:

    JZ, your next athlete to sign should be Marcus Schlesinger; Maccabiah TEAM USA swimmer, NCAA :National champion 2013 in the 100 Fly, Olympic trial swimmer! I look forward to speaking with you about Marcus. Lynn Holland; lynnsavon@verizon.net

  2. Ty Joe is a 9 year old Phenom in Lake Village, Arkansas . He is a left hand pitcher who started 9 games as an 8 year old that played with 11 and 12 year olds last year. He has lived in Lake Tahoe, Fremont,Ne , Hammond , In. Blackhawks, Co. Bullhead City, Az. Laughlin, Nv. Greenville, Ms, where he has age restriction so Ty Joe will pitch Minor league this year, we look forward to meeting you one day as Ty Joe will be the number one pitcher in the draft in 9 Years. We thank you for your time and love for the Sports, look forward to working with you one day.

  3. Tommy says:

    Jay-Z is and will continue to be inspirational. The headlines always highlight all of his accomplisments. Best wishes to him and his team on future projects.

  4. real sports says:

    ROC NATION SPORTS , signing JANAL CROOK is very smart,being able to take a 6’4 real point guard from Western Ky Hilltoppers to the next level like the NBA shows real star power for ROC NATION SPORTS ,JAMAL CROOK very very good could play for DENVER right now ,Wow JAY Z you really know how to stay on top of the game,,

  5. BH LEIMANNS says:

    ROC NATION is it true that your company might sign new talent like JAMAL CROOK a 6’4 point guard at Western KY Hilltoppers the young man is a big time talent & a great leader NUMBERS DON’T LIE, ,LOOKING FORWARD TO SEEING JAMAL CROOK IN THE NBA,THANKS FOR SEEING THE TALENT ( JAY Z )……………….,

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