PMK-BNC Launches Personal Brand Management Wing

Marketing vet Bill Sanders to lead unit

Top praisery PMK-BNC has recruited marketing maven Bill Sanders to head a unit devoted to enhancing the “personal brands” of agency clients.

The move underscores the lucrative dealmaking opportunities available to personalities in an era when stars can easily have direct communication with fans via social media and ecommerce. The new unit will focus on developing marketing, endorsement, public speaking and business partnership prospects for talent clients.

Sanders joins PMK-BNC from BDA Sports Management, where he was chief marketing officer. He will bring a number of clients to the new venture, and will continue to work with BDA on business for basketball star Yao Ming.

“The addition of a Personal Brand Management area is a natural progression of our core talent representation business,” said PMK-BNC co-chairman/CEO Michael Nyman. “Our talent clients are constantly looking to their representation teams for opportunities to expand their businesses and our role has evolved to include the holistic management of an individual’s personal brand.”

Earlier in his career, Sanders worked in film sales for Trimark Pictures and Lionsgate.

More Biz

  • Ellen Degeneres Racism

    Entertainment Leaders Set to Celebrate Special Olympics 50th Anniversary

    Top praisery PMK-BNC has recruited marketing maven Bill Sanders to head a unit devoted to enhancing the “personal brands” of agency clients. The move underscores the lucrative dealmaking opportunities available to personalities in an era when stars can easily have direct communication with fans via social media and ecommerce. The new unit will focus on […]

  • Lauren Sivan

    Accuser Lauren Sivan Reacts to Harvey Weinstein's Arrest: 'He Should Be in Jail'

    Top praisery PMK-BNC has recruited marketing maven Bill Sanders to head a unit devoted to enhancing the “personal brands” of agency clients. The move underscores the lucrative dealmaking opportunities available to personalities in an era when stars can easily have direct communication with fans via social media and ecommerce. The new unit will focus on […]

  • Netflix Reed Hastings

    Netflix Stock Closes at All-Time High, Nudging Market Cap Ahead of Disney's Again

    Top praisery PMK-BNC has recruited marketing maven Bill Sanders to head a unit devoted to enhancing the “personal brands” of agency clients. The move underscores the lucrative dealmaking opportunities available to personalities in an era when stars can easily have direct communication with fans via social media and ecommerce. The new unit will focus on […]

  • Mario Batali

    Mario Batali's Three Las Vegas Restaurants to Close Following Harassment Allegations

    Top praisery PMK-BNC has recruited marketing maven Bill Sanders to head a unit devoted to enhancing the “personal brands” of agency clients. The move underscores the lucrative dealmaking opportunities available to personalities in an era when stars can easily have direct communication with fans via social media and ecommerce. The new unit will focus on […]

  • Hollywood's Magic Castles Head to China

    Hollywood's Magic Castles Head to China

    Top praisery PMK-BNC has recruited marketing maven Bill Sanders to head a unit devoted to enhancing the “personal brands” of agency clients. The move underscores the lucrative dealmaking opportunities available to personalities in an era when stars can easily have direct communication with fans via social media and ecommerce. The new unit will focus on […]

  • GWYNETH PALTROW AND BRAD PITTBRAD PITT

    Gwyneth Paltrow Says Brad Pitt Threatened to 'Kill' Harvey Weinstein Over Alleged Harassment

    Top praisery PMK-BNC has recruited marketing maven Bill Sanders to head a unit devoted to enhancing the “personal brands” of agency clients. The move underscores the lucrative dealmaking opportunities available to personalities in an era when stars can easily have direct communication with fans via social media and ecommerce. The new unit will focus on […]

  • Is Spotify Walking Back Its Anti-Hate

    Is Spotify Walking Back Its Anti-Hate Policy?

    Top praisery PMK-BNC has recruited marketing maven Bill Sanders to head a unit devoted to enhancing the “personal brands” of agency clients. The move underscores the lucrative dealmaking opportunities available to personalities in an era when stars can easily have direct communication with fans via social media and ecommerce. The new unit will focus on […]

More From Our Brands

Access exclusive content