Cash pool to boost content for new free-TV channel

Hong Kong telecoms and pay-TV group PCCW is to set up a HK$300 million ($39 million) Independent Productions Fund that will acquire content for its channels.

PCCW subsidiary HK Television Entertainment was one of two companies to be granted new free-TV licenses in the controversial recent bidding process.

“Our total investment plan across the first six years of operations is estimated to be over HK$1.3 billion ($168 million), a substantial part of which will be invested in programming and production. In addition to our own productions, we have set aside a pool of funds to be accessed by local creative talents,” the company said in a statement.

Programing selection criteria “will be based upon originality, creativity, production and content quality, and viability of the proposal. Quality programming of all scale and genres will be considered” PCCW said.

“PCCW has already been in discussion with certain partners on proposals for reality programs, series by renowned directors, refreshing romantic stories, documentaries and talk shows. It is anticipated that several proposals can be confirmed before the end of this year,” it continued.

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