Org was founded in 2007 by Cirque du Soleil founder Guy Laliberte
A billion people in the world lack access to clean water and sanitation. Who better to tackle that problem than the creator of some of the most popular shows in the Nevada desert?
(From the pages of the April 2 issue of Variety.)
“I chose water because as an artist, it is an important source of inspiration,” says Laliberte. “But I also learned at the time that one child dies every 20 seconds for not having access to clean water.”
In the run-up to World Water Day, March 22, all seven Las Vegas Cirque shows donated a night’s proceeds to One Drop. On that date, all the shows went dark so that their performers could join forces for “One Night for One Drop,” a waterthemed fund-raiser at the Bellagio.
Some 230-odd Cirque performers were joined by singer Jackie Evancho and performance painter David Garibaldi from “America’s Got Talent” and rapper-poet IN-Q. Director and deep-sea explorer James Cameron was a co-chair of the event.
Through the end of March, a 90-minute video of the show could be streamed for a $5 donation.
An online auction for One Drop continues through April 4 at charitybuzz.com/onedrop. Items up for bid include an evening for four at “The Tonight Show,” including a meet-and-greet with Jay Leno, including a tour of his car collection; and a 2013 Lamborghini Aventador roadster, valued at $500,000. Lamborghini was a presenting sponsor of the “One Night for One Drop” show.
Automobili Lamborghini North America chief operating officer Michael Lock says the project was a good fit for the automaker: Las Vegas is a city close to Lamborghini’s heart, he said, adding that the automaker wants closer ties with the entertainment industry. One Drop is “an uncomplicated charity with an uncomplicated goal,” he noted.
Next year’s One Drop gala is skedded for Mandalay Bay, home to the Cirque’s next Vegas show, “Michael Jackson One.”