You will be redirected back to your article in seconds

Nielsen Opts for Insider, Picking Veteran Mitch Barns As Next CEO

Ratings and measurement company chooses one of its own to succeed outsider Calhoun

After relying on an outsider to the media and ad industry for many years, Nielsen Holdings will now depend more heavily on one of its own.

Nielsen, the measurement-and-ratings company working furiously to stay relevant to media companies and advertisers at a time when consumers have more avenues to video entertainment than the living-room TV set, said Tuesday that Mitch Barns, a company veteran, would assume the chief-executive reins from current topper David Calhoun as of January 1, 2014.

Barns is a 28-year veteran of the marketing business who has spent the last 16 years at Nielsen. Calhoun will become executive chairman of the company’s board of directors, and the current Nielsen chairman, former Gillette chief executive James M. Kilts, will step down while remaining a company director. Calhoun joined Nielsen following a 26-year career with General Electric, and helped supervise Nielsen’s transformation from a privately held concern into a publicly traded company.

Barns is currently Nielsen’s president of global client service,  overseeing $5.5 billion in revenue. Earlier, Barns served as president of Nielsen’s U.S. television ratings business, where he oversaw the transformation of the unit as well as the expansion and enhancement of its local ratings service. He also served as president of Nielsen’s operations in greater China, and as president of Nielsen’s BASES and Analytic Consulting businesses, which are the center of the company’s insights services operations. Barns began his career at Procter & Gamble, where he spent 12 years in marketing research and brand management. He holds a B.S. in business administration from Miami University and completed the Stanford Executive Program at the Stanford Graduate School of Business.

 

More TV

  • Disney-ABC TV Chief on Weinstein's Victims,

    Disney-ABC TV Chief Ben Sherwood on Weinstein's Victims, Shonda Rhimes' Exit

    After relying on an outsider to the media and ad industry for many years, Nielsen Holdings will now depend more heavily on one of its own. Nielsen, the measurement-and-ratings company working furiously to stay relevant to media companies and advertisers at a time when consumers have more avenues to video entertainment than the living-room TV […]

  • Bill OReilly Roger Ailes Sexual Harrassment

    Bill O'Reilly, Roger Ailes Still Loom Over Fox's Business (Analysis)

    After relying on an outsider to the media and ad industry for many years, Nielsen Holdings will now depend more heavily on one of its own. Nielsen, the measurement-and-ratings company working furiously to stay relevant to media companies and advertisers at a time when consumers have more avenues to video entertainment than the living-room TV […]

  • RuPaul

    RuPaul Reveals the Queens Competing in 'RuPaul's Drag Race All Stars' Season 3

    After relying on an outsider to the media and ad industry for many years, Nielsen Holdings will now depend more heavily on one of its own. Nielsen, the measurement-and-ratings company working furiously to stay relevant to media companies and advertisers at a time when consumers have more avenues to video entertainment than the living-room TV […]

  • Donald Trump

    SAG-AFTRA Supports 'Unencumbered Press' After Trump's License Revocation Threat

    After relying on an outsider to the media and ad industry for many years, Nielsen Holdings will now depend more heavily on one of its own. Nielsen, the measurement-and-ratings company working furiously to stay relevant to media companies and advertisers at a time when consumers have more avenues to video entertainment than the living-room TV […]

  • Brent Briscoe Dead: 'Twin Peaks' and

    Brent Briscoe, 'Twin Peaks' and 'Parks and Recreation' Actor, Dies at 56

    After relying on an outsider to the media and ad industry for many years, Nielsen Holdings will now depend more heavily on one of its own. Nielsen, the measurement-and-ratings company working furiously to stay relevant to media companies and advertisers at a time when consumers have more avenues to video entertainment than the living-room TV […]

  • 'Magnum P.I.' Reboot in Development at

    'Magnum P.I.' Reboot in Development at CBS From Peter Lenkov With Production Commitment

    After relying on an outsider to the media and ad industry for many years, Nielsen Holdings will now depend more heavily on one of its own. Nielsen, the measurement-and-ratings company working furiously to stay relevant to media companies and advertisers at a time when consumers have more avenues to video entertainment than the living-room TV […]

More From Our Brands

Access exclusive content