Alamo Drafthouse Bans Madonna for Texting Incident?

Alamo Drafthouse Bans Madonna Texting Incident?

Madonna is no stranger to controversy, but the singer may have taken things too far by committing one of the biggest movie theater etiquette faux paus: texting during a film.

The Queen of Pop attended a Tuesday screening of “12 Years a Slave” at the Alamo Drafthouse during the New York Film Festival and, according to an audience member, was texting throughout the film and even lashed out at someone who asked her to stop.

Reportedly, film critic Charles Taylor shared the following story from an audience member:

“Tonight at the New York Film Festival premiere of ’12 Years A Slave’ (a masterpiece, by the way), I sat behind the unholy trifecta of Jason Ritter, J. Alexander from ‘America’s Next Top Model,’ and Michael K. Williams from ‘The Wire.’ Plus, a mysterious blonde in black lace gloves who wouldn’t stop texting on her Blackberry throughout the first half of the movie. Eventually, a woman next to me tapped her on the shoulder and told her to put her phone away, and the blonde hissed back, ‘It’s for business… ENSLAVER!’ I turned to the shoulder tapper and loudly said, ‘THANKS!’ and gave her a thumbs up. The rest of the movie, I kept thinking about how I wanted to tell the blonde what a disgrace she was. During the standing ovation, the blonde ducked out and Jason Ritter turned around to make commiserating eye contact, as J. Alexander asked, ‘Who WAS that?!’ Jason then looked down at the floor. His eyes got wide, and he picked up an envelope and showed it to us and J. And it said: ‘2 screening tix MADONNA.’ And sure enough, we looked to the side of the theater and standing against the wall in black lace gloves was Madonna. The worst person in America.”

The Alamo Drafthouse has a strict no-talking and no-texting policy,. The indie chain’s co-founder and CEO Tim League took to Twitter to announce his displeasure with the incident.

He later clarified that the tweet was a joke and that he just likes “bringing the issue to the fore,” but didn’t say he wouldn’t enforce the measure.

The Madonna incident is the most recent example of the debate over technology use in theaters. At Toronto, movie blogger Alex Billington called authorities to complain about texting and emailing during a screening of “The Sacrament.” Meanwhile, Dutch film company 2CFilm created a second-screen viewing option to pair with helmer Bobby Boerman’s horror film. The flick was, appropriately, called “App.”

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 8

Leave a Reply


Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. emmapocalypse says:

    In order for the draft house employees to be aware that there is a problem you have to raise a “flag”. You don’t just address the problem yourself by tapping them on the shoulder. At the beginning of every movie at the Alamo Draft house they instruct that it is a talk and text free zone and that if any other table is breaking this rule and disturbing you, raise a “flag”. At least that’s how it has always been done in ATX.

  2. UWS says:

    Bold talk from the Alamo Draft House chump Tim League @timalamo that backed out on opening a theatre on the Upper West Side of Manhattan. A lot of people were depending on this for the local economy! His tweet was a joke and the I guess the rest of his promises are too.

  3. Viewster says:

    It’s great that the Alamo Drafthouse has “a strict no-talking and no-texting policy”, but why don’t they enforce it by immediately making any texter stop or leave, regardless of who he is – a celebrity, an idiot, or both? How can it be called “strict” then?

  4. david garza says:

    im so glad shes a douche and so is anyone who does that in a movie theater

  5. R.S. Case says:

    Alex, there is no Alamo Drafthouse theater in New York City. The screening was at Lincoln Center’s Walter Reade Theater. Evidently, the guy from Alamo heard about the incident, and decided to generate publicity for his company by banning Madonna from his chain’s theaters. It was an opportunistic move by him, though, as one can’t exactly ban somebody for violating your theater’s policy when they weren’t even at your theater. It’s quite possible that Madonna would never think of texting at the Alamo Drafthouse knowing how strict their policy is, while she thought nothing of texting at the NYFF since so many others seemed to be doing it. Not that she has any business doing it at all, particularly after somebody has asked her to stop, but still. I attended several other screening at the NYFF, and they never made any announcement regarding smartphone etiquette. That surprised me. At other festivals, they always ask the audience to silence their phones and refrain from texting. Those announcements really help, so I don’t know why they didn’t do it at the NYFF. Unfortunately, at every NYFF screening I attended, phone use was rampant. It was shocking and infuriating to me.

  6. Just Confused says:

    Hasn’t MADONNA always drawn attention to herself by doing the “outrageous”.

    And by the by, in the photo that ran with this piece, it is interesting to see that she is looking more and more like an elderly MARLENE DIETRICH as she valiantly fights her struggle against old age…be kind to her. She’s an older lady and she’s somebody’s MOTHER!
    or am I once again….
    just confused?

  7. Quemeka says:

    Mo’Donna Mo…Problems! She wish she was black! Racist wh!te b*** only hur.. can save hur!

  8. Pearl Duncan says:

    I was at the preview of the movie. I saw Madonna, the cast, the director, and other stars who are not in the film. Of course, some of the celebrities in black tie, red carpet style, were late, and the usher announced to those of us waiting on line that celebrities do not wear a watch, and that is why they were late. The cast and director were not late; they arrived on time, and the director, Steve McQueen, was very gracious: he shook hands with each person on line and thanked us for coming. If Madonna’s antics were a ploy, at least it’s gotten many to talk about this fantastic movie.

    Amazing that Madonna is getting so much publicity in the gossip tabloids for texting during the movie, “12 Years a Slave,” where there were lots of other celebrities and the cast and director of the movie. I attended the preview of the movie, where I saw Madonna and the others; I had no idea about this commotion. My comments about the film appear in earlier posts last week on my Facebook, and my review of the movie and the book that inspired the movie will be published by an online magazine this week.

    Sunday’s New York Times has an interesting panel discussion about the movie that highlights themes and topics much more interesting than whether Madonna was texting during the movie and how she called another moviegoer a name. It’s a nice laugh leading up to the opening of this award-winning movie with outstanding performances and brilliant directing.

More Biz News from Variety