DC Entertainment, Warner Bros. reunites Justice League for philanthropic 'We Can Be Heroes' initiative
After raising more than $2 million last year to boost awareness for the hunger crisis in the Horn of Africa, the Justice League is returning for philanthropic initiative We Can Be Heroes.
(From the pages of the April 16 issue of Variety.)
The largest humanitarian effort in DC Entertainment and Warner Bros.’ history, the year-long campaign brings back Superman, Batman, Wonder Woman, Green Lantern, the Flash, Aquaman and Cyborg under the theme “Get something good. Do something great,” as it rewards individuals who donate to the initiative through crowdfunding platform Indiegogo.
The campaign features an auction tied to each Justice League character, with this year’s kicking off with Batman, running through May 7. Funds benefit three humanitarian aid organizations working in Africa: Save the Children, Mercy Corps and the Intl. Rescue Committee.
“You don’t need a super power to be a hero,” says DC Entertainment president Diane Nelson. “One small act can make you a hero, and a lot of small acts can save millions of lives.”