Jaguar Land Rover Parks in ICM Partners’ Garage

Jaguar Land Rover Parks in ICM

Company is in the midst of rolling out several new luxury models and hopes to use entertainment as a way to put them in front of buyers

Jaguar Land Rover has signed with ICM Partners as the luxury automaker looks to build its brand through various forms of entertainment.

The agency will work closely with the Jaguar and Land Rover brands in North America to develop and broker alliances within the entertainment and sports communities.

Carol Goll, ICM Partners’ head of global branded entertainment, is overseeing the account.

Jaguar and Land Rover are in the midst of rolling out several new or redesigned models, including the Jaguar F-Type sports car (see above) and Range Rover Sport. It’s hoping to use branded entertainment as a way to make its vehicles appeal to a new generation of buyers who may not be familiar with the stalwart British brands.

SEE ALSO: ‘Blair Witch Project’ Creators Produce Choose-Your-Own-Adventure Film for Infiniti

Goll’s team also reps Saks Fifth Avenue, and the department paired up Emimen with Chrysler, and James Spader with Acura.

ICM’s new car client is the latest automotive partner to turn to Hollywood’s major tenpercentaries for guidance after General Motors paired up with CAA and Porsche started working with UTA.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 1

Leave a Reply

1 Comment

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. Allen Lee says:

    Riding on a lighter aluminum platform and dropping the base V8 in favor of a supercharged V6, Range Rover Sport is certainly sportier…I saw it on with good price and now I must have it!

More Biz News from Variety